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Weighing AI-Driven E-Commerce Gains and New NBA China Partnership

Weighing AI-Driven E-Commerce Gains and New NBA China Partnership

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Alibaba Group Holding (NYSE:BABA) is leaning into generative AI for its e-commerce businesses, rolling out advanced tools on Taobao and Tmall ahead of the Double 11 festival. The company credits this move for boosting product relevance and engagement, while its partnership with NBA China adds momentum to the cloud division.

See our latest analysis for Alibaba Group Holding.

Alibaba’s string of AI-driven initiatives and a high-profile NBA China partnership have landed during a strong run for the shares, with the stock’s 94% year-to-date share price return highlighting renewed investor optimism. Even after a period of volatility, three-year total shareholder returns are above 140%, showing momentum that is building off a revitalized e-commerce and cloud strategy.

If Alibaba’s resurgence has you rethinking your next move, this is the perfect opportunity to broaden your investing universe and discover fast growing stocks with high insider ownership

With Alibaba’s shares strongly outperforming so far this year, the question now is whether the stock’s valuation still offers upside or if the recent rally means markets are already factoring in future growth potential.

According to StefanoF’s narrative, Alibaba’s share price is trading well above what a fair value calculation would suggest. This raises questions about whether the recent surge is justified. The current fair value estimate is far below the stock’s last close, setting the tone for further skepticism in the outlook.

Strong AI/cloud momentum with expanding market share, dominant e-commerce position in China, strong cash generation capabilities, and reasonable valuation multiples relative to growth.

Read the complete narrative.

Curious which bold forecasts power this higher price? StefanoF’s narrative hides a crucial lever that could reset perceptions about Alibaba’s future earnings. The real story is tucked within the narrative’s unexpected growth assumptions, painting a picture that upends what most investors expect. Ready to find out what sets this fair value apart?

Result: Fair Value of $107.09 (OVERVALUED)

Have a read of the narrative in full and understand what’s behind the forecasts.

However, lingering US-China trade tensions and ongoing regulatory pressures still pose significant risks that could quickly change the narrative for Alibaba investors.

Find out about the key risks to this Alibaba Group Holding narrative.

Looking beyond fair value estimates, Alibaba’s price-to-earnings ratio stands at 17.7, which is noticeably below the global Multiline Retail industry average of 21 and peers’ average of 44.1. Its ratio is also well under the market’s fair ratio of 29, signaling a potential value opportunity despite recent share strength.

See what the numbers say about this price — find out in our valuation breakdown.

NYSE:BABA PE Ratio as at Oct 2025

If you see the data differently or want to dig deeper on your own, you can put together your own Alibaba view in just a few minutes. Your perspective could be live in under three minutes, so why not Do it your way?

A good starting point is our analysis highlighting 4 key rewards investors are optimistic about regarding Alibaba Group Holding.

Broaden your horizons while the best opportunities are within reach. Don’t let your next smart move pass you by. There are standout stocks you haven’t considered yet.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

Companies discussed in this article include BABA.

Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team@simplywallst.com

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