Lisbon, Portugal, February 19th, 2026, FinanceWire
Blueprint Academy, an e-commerce education platform founded by entrepreneur Tomás Estarreja, has reached a milestone of 7,200 active members since its launch in December 2024. The platform provides structured training and resources tailored to the developing e-commerce market in Portugal.
The growth of the academy coincides with an increase in digital engagement for Estarreja, whose YouTube channel recently reached 100,000 subscribers. This expansion reflects a documented interest in operator-led instruction within the region.
Operational Integration in Education
Blueprint Academy bases its curriculum on active e-commerce operations. The academy’s instructional material is derived from these current business activities rather than theoretical models.
“The strategies taught within Blueprint Academy are the same ones currently deployed across our active store portfolio,” said Tomás Estarreja, Founder of Blueprint Academy. “Our objective is to provide education based on real-time market data and active operations.”
Mentorship and Market Development
The academy’s primary offering, the Seven Figure Blueprint, is a 1-on-1 mentorship program that has seen 430 participants to date.
The Portuguese e-commerce landscape is currently characterized by lower levels of saturation compared to markets in the United Kingdom or the United States. This environment has allowed Blueprint Academy to establish a foundational presence in the local industry.
“The Portuguese e-commerce scene is in an early stage of maturity,” said Estarreja. “Because I began documenting and teaching modern e-commerce processes at scale in this market, the academy has been able to help set a standard for local industry operations.”
Background and Methodology
The systems taught at Blueprint Academy were developed following Estarreja’s entry into the industry in 2021. After initial iterations, he launched Davicci in 2023, a branded jewelry store utilizing a dropshipping model. The store’s performance served as a validation for the systems-based approach now utilized by the academy.
Blueprint Academy continues to operate as both an educational resource and a community for entrepreneurs, focusing on measurable outcomes and active-operator strategies.
About Blueprint Academy
Blueprint Academy is a Portugal-based e-commerce education platform. Founded in 2024, it provides structured training, mentorship, and a community for individuals seeking to develop online businesses. The platform emphasizes current operational strategies and market-specific data for the Portuguese-speaking demographic.
About Tomás Estarreja
Tomás Estarreja is a Portuguese entrepreneur and founder of Blueprint Academy, Portugal’s largest structured e-commerce education platform. His YouTube channel has surpassed 100,000 subscribers, and he has a following of 170,000+ on Instagram, making him the most followed e-commerce entrepreneur in Portugal.
Website: https://www.blueprint-academy.com/
Instagram: https://www.instagram.com/tomasestarreja/
YouTube: https://www.youtube.com/channel/UCk7k2T555tBKKzIzs8z2MYw
Contact
Breathpage
info@breathpage.com
