Tiffany Lopinsky is the co-founder and chief operating officer of ShopMy, a creator-commerce platform that allows influencers to monetise their product recommendations and drive sales for brand partners. Under her leadership, ShopMy has become a major force in affiliate-driven fashion e-commerce, enabling transactions for 150,000 creators and more than 1,000 brands.
Lopinsky began her career as a content creator, founding a food-and-lifestyle Instagram account that developed its own following. Drawing on that experience, she co-launched ShopMy in 2020 to fill the gap between social influence and e-commerce infrastructure. Since, ShopMy’s reach in luxury, beauty and apparel has grown, yielding a sprawling network of creators who leverage ShopMy’s affiliate tools, campaign management and analytics to drive performance-based sales.
In early 2025, Lopinsky helped lead a funding round led by Bessemer Venture Partners and Bain Capital Ventures that valued the company at $410 million. Later, ShopMy launched its consumer-facing “Circles” platform — multi-creator storefronts that integrated reviews and personalised shopping. Lopinsky continues working to advance and reshape influencer-driven marketing at scale.
She has built ShopMy into a network of more than 150,000 content creators, 50,000 merchants and over 1,000 brand partners — spanning heritage fashion houses and modern brands shaping today’s luxury and lifestyle landscape. The platform now drives over $90 million in monthly sales, cementing its position as one of the most powerful players in premium commerce.
