For years, e-commerce brands have poured millions into ads, hoping to lure back shoppers who vanish after visiting their websites. The problem? Most of those visitors leave no trace: anonymous clicks that never turn into customers.
Michael Diesu thought that was madness. “For too long, millions of B2C marketers have relied on incomplete data and rented audiences, missing the opportunity to connect with the high-intent shoppers already on their sites,” he said in a statement.
So, along with Jonathan Kopnick, he built Tie.
The Miami-based startup, formerly known as Revenue Roll, is rethinking how online retailers build relationships. Instead of chasing customers across the internet, Tie helps brands recognize who’s already knocking at their digital door. Using an AI-powered identity platform, Tie can identify up to 95% of site visitors, even those hidden behind expired cookies, multiple devices, or incognito browsing.
That level of visibility is translating into real gains. On average, brands using Tie have seen a 152% increase in email-able abandoned cart audiences and a 3% bump in online sales – small margins that can make a big difference in retail, where net margins often hover below 4%.
Caraway, a cookware brand known for its clean design and non-toxic materials, was among the early converts. “We used to miss the chance to engage certain shoppers – or even know when they visited our site,” said Kyle Turadeck, Caraway’s Senior Director of Growth and eCommerce. “With Tie, we can now reach these shoppers at the right moment, helping us drive close to $1M in incremental sales in 2025.”
That kind of impact caught investors’ attention. Tie just announced a $10 million Series A led by Innovating Capital, with backing from Stage 2 Capital, Hawke Ventures, and strategic angels, including executives from Brex and Share Local Media. The round brings Tie’s total funding to $17 million.
Anthony Georgiades, General Partner at Innovating Capital, said Tie’s business model stands out for its compounding returns. “The team has built impressive unit economics with sticky growth, and they’re setting the bar for how e-commerce brands can multiply their impact with current customers and shoppers,” he said.
Over the last four years, Tie has built one of the largest identity networks in the U.S.: a massive data engine connecting 25 billion data points across 1,000+ sources and 280 million opted-in consumers. It’s a play that positions the startup at the center of one of marketing’s biggest transitions: the move away from third-party cookies toward privacy-safe, first-party data.
That privacy-first mindset isn’t an afterthought. “With Tie, we’re empowering brands to identify, enrich, and convert their most valuable visitors in real time, with privacy embedded from the start,” Diesu said. “That means fewer, smarter messages for a better brand and consumer experience.”
The fresh funding will help Tie grow its Miami-based team and deepen integrations with major players in email, commerce, and advertising. The company plans to triple its headcount this year, with a focus on AI engineering and product development.
Erik Huberman, CEO of Hawke Media, said Tie has built what marketers have long been searching for: data they can actually use. “There’s no shortage of data in marketing, but very few solutions offer usable data that’s actionable, accurate, and respectful of privacy,” he said. “Tie fills that gap for modern B2C marketers, and is built for the next generation of B2C marketing.”
