The Middle East is experiencing a significant transformation in digital commerce and payments, fueled by increasing e-commerce activity, mobile-first purchasing behavior, and a strong shift towards digital payments across the region. This evolution is supported by a growing reliance on app-based transactions and digital wallets, thereby facilitating a cashless economy in countries like the UAE and Iran. In addition to these shifts, Gulf nations are deeply investing in artificial intelligence to enhance automation and financial services, with AI being utilized for purposes such as fraud detection and logistics across various sectors. As digital commerce accelerates, these technological advancements are reshaping both retail and financial services, reflecting a broader digital transformation throughout the Middle East.
Elsewhere in the market, Ryohin Keikaku was a standout up 11.7% and ending trading at ¥3,231. Meanwhile, Microalliance Group trailed, down 35.9% to close at $1.14.
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Salesforce closed at $239.57 down 0.6%. Salesforce unveiled its vision for transformative workplace AI with Agentforce 360 and Slack integration two days ago.
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Adobe ended the day at $304.44 down 1.8%, not far from its 52-week low.
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Amazon.com closed at $236.65 down 2.5%. This week, the company announced the launch of the AWS European Sovereign Cloud to meet the data sovereignty needs of European governments and enterprises.
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