Published on
November 30, 2025
By: Tuhin Sarkar
The Boulevard Hotel is on a mission to attract more international guests and expand its global footprint. With a clear strategy that focuses on new feeder markets and partnerships with travel operators, the hotel is positioning itself as a leading destination for international travellers. Through targeted efforts in the UK, the US, and mainland Europe, The Boulevard Hotel is leveraging advanced technologies to boost its global appeal, ensuring that it meets the demands of modern travellers. This comprehensive international travel strategy is designed to ensure growth and sustainability for the hotel and Blackpool’s tourism sector.
Expanding the Reach: International Travel Strategy at The Boulevard Hotel
As global tourism continues to grow, The Boulevard Hotel is working hard to position itself as a premier destination for international guests. With the hotel’s new international strategy, Gohrmann and his team are focused on diversifying their market sources and attracting a wider global audience. By collaborating with tour operators, travel agencies, and leveraging new sales strategies, the hotel aims to make Blackpool an attractive and accessible destination for travellers worldwide.
Gohrmann has made it clear that the key to reaching a broader international audience lies in focusing on new markets. The Boulevard Hotel is looking at historical markets as well as emerging feeder markets to build a diversified client base. Whether that’s targeting the United Kingdom, the United States, or mainland Europe, the hotel’s international strategy will be tailored to these regions’ unique characteristics and travel preferences. This market-focused approach will ensure The Boulevard Hotel can meet the demand of a varied audience, allowing the business to thrive across different international regions.
The importance of building relationships with key travel operators cannot be overstated. Gohrmann explained that partnering with the right people in the industry helps facilitate entry into new markets and creates a smooth pathway for international visitors. By tapping into these global partnerships, the hotel can foster awareness and increase bookings, which will be vital for growth. Gohrmann also highlighted the need to continuously track and assess which markets are most profitable and viable to create the best long-term strategies for expansion.
Additionally, Gohrmann pointed out the growing role of technology in driving global reach. The integration of AI tools, new booking engines, and advanced promotional tools is central to the hotel’s efforts in attracting international visitors. Technology makes it easier to understand market trends, target new customers more efficiently, and optimise the hotel’s marketing strategies. By leveraging data-driven marketing, The Boulevard Hotel is ensuring it stays ahead of the competition while offering personalised experiences that appeal to a diverse group of global tourists.
Leveraging AI and Advanced Tools for Marketing and Growth
Artificial intelligence (AI) has become an essential tool for businesses worldwide, and the tourism and hospitality sector is no exception. For The Boulevard Hotel, the use of AI goes beyond operational efficiency; it’s about enhancing the guest experience and boosting international reach. Gohrmann revealed how the hotel is using AI-driven tools to create more targeted marketing campaigns, personalise services, and streamline operations.
AI-powered booking engines allow the hotel to offer more personalised experiences for each guest. By analysing past bookings, preferences, and user behaviour, these tools can recommend tailored services and packages that increase customer satisfaction. For example, AI can identify a guest’s preferred room type, dining choices, and even special requests from previous stays. By anticipating these needs, The Boulevard Hotel can create a more seamless and memorable experience for international guests.
In addition to personalised services, AI tools are helping The Boulevard Hotel manage its marketing campaigns more effectively. With data-driven insights, the hotel can identify which promotional channels are performing best and tailor their advertising efforts to specific demographics. This allows them to target international guests in a more efficient way, ensuring that marketing budgets are spent wisely while maximising the hotel’s global visibility.
Targeting Feeder Markets for International Expansion
Feeder markets, or regions that are likely to send tourists to Blackpool, play an essential role in The Boulevard Hotel’s international expansion strategy. Gohrmann is keenly aware that understanding these markets and their preferences is key to tapping into new audiences. Whether through the United Kingdom, the United States, or mainland Europe, the hotel’s strategy focuses on identifying emerging feeder markets that can deliver consistent traffic.
The United Kingdom remains a strong market, and the hotel will continue to build on its domestic presence. However, Gohrmann explained that looking beyond traditional markets is just as important. “We are constantly assessing emerging markets to identify where there is untapped potential,” he shared. By looking at regions with increasing interest in Blackpool’s tourism offerings, The Boulevard Hotel can position itself as the go-to choice for international guests seeking a memorable stay in the UK.
The United States is one such market, with its vast tourism potential and the increasing number of American tourists seeking destinations outside of London. By building relationships with US-based travel agents and creating bespoke packages, The Boulevard Hotel can attract more international tourists from this region. Similarly, mainland Europe represents a growing market with a high demand for UK-based holidays. The hotel’s close proximity to key European cities makes it an attractive option for European tourists seeking a short and exciting getaway.
Partnerships with Travel Operators and Agencies
To reach international markets, Gohrmann highlighted the importance of partnerships with global travel operators. The Boulevard Hotel is working closely with tour operators, travel agencies, and third-party booking platforms to expand its reach and attract international tourists. These partnerships not only increase visibility but also create opportunities for special deals and promotions that encourage bookings from overseas.
Working with travel operators allows The Boulevard Hotel to tap into established networks of global travellers. These partnerships are key for reaching international tourists who may not be familiar with Blackpool or the hotel’s offerings. By collaborating with trusted travel operators, the hotel ensures that potential customers have easy access to its services and packages.
In addition to established partners, Gohrmann noted that The Boulevard Hotel is exploring direct marketing strategies to reach international guests. By utilising digital marketing tools, the hotel can target specific regions, track customer preferences, and tailor promotions based on the target audience’s needs. This data-driven approach enables the hotel to better understand which markets require more focus and which international campaigns are delivering the best results.
Looking Ahead: A Bright Future for International Travel at The Boulevard Hotel
The Boulevard Hotel’s international expansion strategy is already showing great promise. With a clear focus on international marketing, AI integration, and strategic partnerships, the hotel is positioning itself as a key player in Blackpool’s tourism sector. By continuing to adapt to new trends and technologies, The Boulevard Hotel is prepared to meet the growing demand for international travel.
As the global tourism market continues to evolve, The Boulevard Hotel’s international strategy will play a pivotal role in shaping the future of Blackpool’s hospitality industry. By attracting more international visitors, building global partnerships, and offering a personalised, high-tech guest experience, the hotel is paving the way for growth and success in the years to come.
