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Stupa Sports accelerates global expansion with new partnerships in Asia and Europe

Stupa Sports accelerates global expansion with new partnerships in Asia and Europe

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New Delhi: Stupa Sports, an India-born sports technology and analytics company, has announced two major international partnerships as part of its growing global expansion strategy. The company has signed an exclusive deal with Swiss Tennis to become the Official Competition Management Partner for padel events across Switzerland, while also entering professional pickleball as the exclusive Data & Technology Partner for the Pickleball Champions League (PCL) Asia Finals 2025 in Shenzhen, China.

These partnerships further solidify Stupa’s rising influence in the global sports-tech arena and reflect the growing demand for advanced, AI-driven analytics and officiating solutions from an Indian innovator.

As part of the multi-year collaboration with Swiss Tennis, Stupa will deploy a fully customized, white-labelled competition management ecosystem. The platform will deliver end-to-end tournament operations, rankings, licensing, league management, payment systems, player dashboards, and notifications — streamlining padel administration nationwide.

Matthieu Amgwerd, Head of Padel at Swiss Tennis, said, “Partnering with Stupa Sports initiates a new chapter for the management of our padel events. Their expertise in competition management technology will enhance the overall quality and professionalism of tournaments, helping us provide better services to players, clubs, and officials. This cooperation aligns perfectly with our commitment to grow and develop padel sustainably in Switzerland.”

Megha Gambhir

Megha Gambhir, Founder & CEO of Stupa Sports, added, “We are excited to collaborate with Swiss Tennis and support their ambitious vision for growing padel across Switzerland. Our platform’s flexibility and proven track record in sports digitization will empower the federation to deliver efficient, transparent, and engaging tournament experiences. We look forward to bringing the benefits of digital transformation to Swiss padel.”

Stupa is also strengthening its Asia presence through its exclusive partnership with PCL Asia, where it will provide advanced officiating, video-production, and broadcast technology for the PCL Asia Championship Finals at the Ramsports Stadium in Shenzhen from December 3–7, 2025.

Central to its deployment is Stupa Cast, the company’s flagship AI-powered analytics engine, which will deliver real-time statistics, advanced visual overlays, and data-driven storytelling during every match. This will be complemented by Stupa’s multi-angle Decision Review System, engineered to ensure precision, transparency, and fairness in officiating.

The event will additionally feature Stupa’s HD multi-camera streaming infrastructure with integrated graphics and sponsor packages, offering fans worldwide a high-quality, immersive viewing experience.

Steve Kuhn, Co-Founder of PCL Asia, commented, “Partnering with Stupa Sports marks a significant milestone for PCL Asia and the broader pickleball community. Their advanced technology solutions, including AI-driven analytics and precision officiating tools, will enhance the competitive integrity and viewing experience of our events. We are excited to collaborate with a company that shares our vision for growing pickleball across Asia through innovation and excellence.”

Deepak Malik
Deepak Malik

Deepak Malik, Founder & COO of Stupa Sports, added, “Entering the world of pickleball is a milestone moment for us, and we are thrilled to do so with an innovative partner like PCL Asia and Ramsports. Alongside providing technology, we aim to shape the future of this rapidly growing sport. Our AI-driven analytics and officiating tools will bring a new dimension of professionalism and engagement to pickleball, and we are confident that the PCL Asia Finals will serve as the definitive showcase for the sport’s digitally-enhanced future.”

With these strategic alliances, Stupa Sports continues to cement its reputation as a global multi-sport technology leader. The company, which has recently deployed solutions across volleyball, badminton, table tennis, padel, and now pickleball, remains committed to empowering sports organizations worldwide with efficiency, transparency, and data-driven insight.

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