Small business owners have faced no shortage of challenges in 2025, from policy uncertainty and economic volatility to the fast-moving wave of artificial intelligence. This year’s CO—100 Small Business Forum was all about providing clarity and guidance for entrepreneurs to face those obstacles head-on.
Throughout the event, top leaders from government, technology, and small business shared practical advice for navigating change, investing in your team, and using emerging tools to drive long-term success. Here are four key takeaways from the Forum to help your business grow.
Pay attention to policies that impact your growth
In a Small Business Update, U.S. Chamber of Commerce Executive Vice President Neil Bradley outlined urgent policy issues affecting small businesses today, including the economic costs of the government shutdown, tax reform, and workforce access.
He advised business owners to pay close attention to legislation that affects funding, hiring, and operations. For example, small business loans through the SBA are currently on pause during the shutdown, and high tariffs are leading to price increases across the board. Meanwhile, new laws like the One Big Beautiful Bill (OBBB) have made specific key tax policies permanent, allowing small businesses to plan with confidence.
As small businesses navigate these challenges and opportunities, Bradley noted that technology — especially generative AI — can help streamline workflows, fill hiring gaps, and remain competitive.
[Watch and read the recap: What SMBs Need to Know About the Government Shutdown, Economic Impacts, and AI in 2025]
Invest in people if you want to build a legacy
When Dwayne Myers, Co-Owner and CEO of Dynamic Automotive, accepted the 2025 CO— 100 Top Small Business award, he made it clear that success isn’t just about sales — it’s about people. In a conversation with CO—’s Jeanette Mulvey, Myers shared how his Maryland-based auto repair company has grown over 30 years by putting customers, employees, and the community first.
Dynamic Automotive trains staff to connect with customers on a personal level — even if it means longer service times — because trust is worth the extra effort. Internally, the company offers apprenticeship programs and customized career paths. The career development aspect has helped the company build a steady pipeline of skilled workers and demonstrate to employees that long-term development is a key part of the job.
[Watch and read the recap: Dynamic Automotive Takes the Driver’s Seat as CO— 100 Top Small Business]
Tell authentic stories and build a community to grab consumers’ attention
Renowned entrepreneur and “Shark Tank” investor Daymond John explained that in today’s marketplace, attention is the new commodity — and entrepreneurs who know how to earn and sustain it have a competitive edge.
In an exclusive discussion during the Forum, John encouraged small business owners to focus on authentic storytelling and community building, as long-term success stems from cultivating trust and relationships, not just transactions. He also emphasized the power of leveraging local and online communities to amplify your brand, attract loyal customers, and create advocates who share your story.
Renowned entrepreneur and “Shark Tank” investor Daymond John explained that in today’s marketplace, attention is the new commodity — and entrepreneurs who know how to earn and sustain it have a competitive edge.
Take advantage of programs and training that can help you embrace AI
AI has become a core factor in transforming small business operations. Google’s Christopher Turner joined Bradley to announce a new $5 million grant to train 40,000 entrepreneurs in hands-on AI skills. The goal of Small Business B(AI)sics? Demystify this technology and help small business owners use it to solve real problems.
Turner noted that AI success doesn’t require a coding background — just a willingness to experiment. He shared examples of how you can use AI today: automating ad campaigns and payroll, identifying new revenue streams, and solving community issues like potholes and dropout risk. The key, said Turner, is using AI with purpose.
[Watch and read the recap: Google and the U.S. Chamber Join Forces to Help 40,000 Small Businesses]
Achieving smart and strategic business growth in 2025 and beyond
The 2025 CO—100 Small Business Forum offered a powerful reminder that while challenges are inevitable, they’re also navigable, especially when you have access to the right tools, policies, and people. Whether you’re adopting AI, hiring your next employee, or planning for long-term growth, success starts with staying informed, thinking ahead, and working with the right strategic and financial partners.
CO— aims to bring you inspiration from leading respected experts. However, before making any business decision, you should consult a professional who can advise you based on your individual situation.
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