Shopify merchants will soon be able to sell their products through ChatGPT, as the Canadian e-commerce software company says it has struck a partnership with U.S. tech giant OpenAI to make the sales possible.
Chatbot can access inventory sold using Canadian e-commerce giant’s software
Shopify merchants will soon be able to sell their products through ChatGPT.
The Canadian e-commerce software company says it has struck a partnership with U.S. tech giant OpenAI to make the sales possible.
Under the agreement, hundreds of millions of products sold by Shopify merchants will be instantly discoverable in a format that artificial intelligence understands.
When someone asks ChatGPT for recommendations, the chatbot will be able to access inventory from Shopify merchants and present it for immediate purchase.
Shopify says the integration will be seamless enough that potential customers won’t be served up links or redirected to another website to buy products. When a sale is made, orders will flow directly into Shopify’s software.
