Sacramento is bustling with visitors as major events like Aftershock draw crowds, boosting local businesses and generating more than $35 million in economic impact over four days. Michael Gray, a downtown business owner, said, the energy downtown is palpable, and businesses are feeling the impact. “We’re fully booked. Booked again last night, and foot traffic up and down K Street has been really good,” said Gray. Three major events are happening on Saturday: Aftershock, the West Coast’s largest rock, punk, and metal festival; a Stevie Nicks concert at Golden 1 Center; and a Sac Republic FC match. For local restaurants like Angel Maya’s on Bercut Drive, the increased foot traffic means booming business. “Aftershock—it just completely changed it. It brought a whole bunch of people in here,” said Maya. City officials report that these events are generating one of the biggest economic impacts of the year. Back downtown, Gray noted that the weekend crowd is lifting more than just sales. “The events bring people here, and as long as we’re doing a good job, it’s elevating us as a downtown restaurant,” Gray said. As Sacramento continues to grow, so do the hopes of local business owners. “As Sacramento continues to grow, all the local businesses will grow as well,” said Gray.Maya shared her enthusiasm for more events, stating, “I really want more festivals or something—because it brings in a lot more business for us.”
Sacramento is bustling with visitors as major events like Aftershock draw crowds, boosting local businesses and generating more than $35 million in economic impact over four days.
Michael Gray, a downtown business owner, said, the energy downtown is palpable, and businesses are feeling the impact.
“We’re fully booked. Booked again last night, and foot traffic up and down K Street has been really good,” said Gray.
Three major events are happening on Saturday: Aftershock, the West Coast’s largest rock, punk, and metal festival; a Stevie Nicks concert at Golden 1 Center; and a Sac Republic FC match.
For local restaurants like Angel Maya’s on Bercut Drive, the increased foot traffic means booming business.
“Aftershock—it just completely changed it. It brought a whole bunch of people in here,” said Maya.
City officials report that these events are generating one of the biggest economic impacts of the year.
Back downtown, Gray noted that the weekend crowd is lifting more than just sales.
“The events bring people here, and as long as we’re doing a good job, it’s elevating us as a downtown restaurant,” Gray said.
As Sacramento continues to grow, so do the hopes of local business owners.
“As Sacramento continues to grow, all the local businesses will grow as well,” said Gray.
Maya shared her enthusiasm for more events, stating, “I really want more festivals or something—because it brings in a lot more business for us.”
