ROCKFORD, Ill. (WIFR) – The biggest shopping season of the year has arrived and the Better Business Bureau reminds shoppers the importance of supporting small and local businesses.
Saturday, Nov. 29, the day after Black Friday, is Small Business Saturday. This day recognizes small businesses and their contributions to the community. Shoppers are urged to spend their money at local, independent stores instead of big chain retailers.
Dennis Horton, Senior Director of the BBB Regional Office, said “Small Business Saturday is a perfect time to support your local independent retailers, who are integral to the fabric of our towns and neighborhoods. Shopping locally, whether in person or online, benefits your local economy and positively impacts your community.”
Here are some of the BBB’s tips to “shop small” on Saturday:
- Get involved: Many communities host special events to celebrate and support unique small businesses
- Sign up for email alerts: Save money on your holiday shopping by signing up for specials from small businesses in your area. This can keep you informed about deals throughout the year.
- Connect with businesses on social media: Many small retailers use social media to advertise products and discounts. Use #ShopSmall to connect with businesses and promote your support.
- Buy gift cards from small businesses: You can visit small businesses and purchase gift cards to encourage your friends and family to shop small too.
- Eat small: Don’t just support local retail stores but also small, independently owned restaurants, bakeries and coffee shops.
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