Published on
November 30, 2025
By: Tuhin Sarkar
The tourism and hospitality industry is undergoing a rapid transformation, driven by technology, sustainability, and changing customer expectations. In an era where staying ahead of the curve is crucial for success, The Boulevard Hotel in Blackpool is leading the charge. With a firm focus on growth, innovation, and sustainability, Philip Gohrmann, the General Manager of The Boulevard Hotel, is shaping the future of hospitality in Blackpool. In an exclusive interview during the first day of the World Travel Market (WTM) 2025, Gohrmann shared the strategies that are propelling the hotel’s success and positioning it for future growth.
A Bold Vision for Global Expansion at WTM 2025
For Gohrmann and his team, WTM 2025 is a landmark event. This year marks the first time The Boulevard Hotel, alongside its sister property, the Big Blue Hotel, and Blackpool’s renowned Pleasure Beach theme park, are participating in the prestigious global trade show. It’s an opportunity to explore new markets, build relationships with key suppliers, and tap into fresh international opportunities.
Gohrmann emphasized the importance of the World Travel Market in helping The Boulevard Hotel expand its global reach. As a popular destination for both domestic and international visitors, Blackpool has the potential to become a major player on the international tourism stage. The goal for The Boulevard Hotel is clear: increase international travel to the region, offering a dynamic blend of entertainment, luxury, and iconic British attractions.
“WTM is a fantastic opportunity for us to not only showcase our offerings but also test the waters in new markets and forge partnerships that will fuel our long-term business growth,” said Gohrmann. “For Blackpool to thrive in the international tourism arena, it is essential for hotels like ours to take bold steps in reaching new audiences and creating compelling reasons for them to visit.”
Leveraging Artificial Intelligence for Operational Efficiency
As the hospitality industry continues to evolve, AI technology is emerging as a game-changer in streamlining operations and enhancing guest experiences. At The Boulevard Hotel, Gohrmann and his team are embracing AI to improve efficiency, reduce operational costs, and ultimately elevate the guest experience.
AI-powered solutions are being integrated across various aspects of the hotel’s operations, from personalized guest services to predictive analytics for better decision-making. “We’re utilizing AI to enhance the guest experience by offering smarter, more tailored services, whether it’s through our booking systems, concierge services, or room preferences,” Gohrmann explained.
For instance, AI can predict guest preferences and customize their stay, suggesting personalized activities or amenities based on their past visits. Additionally, AI is being used for more efficient resource management, helping the hotel optimize energy use and staffing levels while maintaining exceptional service quality.
Gohrmann sees AI as a critical element in not only improving operations but also driving sustainability initiatives. By leveraging AI, The Boulevard Hotel can reduce waste, optimize energy consumption, and ensure that sustainable practices are deeply embedded in every aspect of their business.
Sustainability at the Core of Operations
Sustainability has become a driving force in the hospitality industry, and The Boulevard Hotel is committed to reducing its environmental impact while offering guests an unforgettable experience. Gohrmann shared that sustainability is at the core of the hotel’s operations and is woven into every facet of its business model.
“We understand the importance of minimizing our environmental footprint,” Gohrmann said. “From implementing energy-efficient technologies to reducing plastic waste and sourcing local, sustainable food for our restaurants, we are always looking for ways to make a positive impact on the environment.”
The hotel’s sustainability efforts extend beyond operational changes. The Boulevard Hotel is working closely with the local community and key partners to promote sustainable tourism in Blackpool. By encouraging visitors to embrace eco-friendly practices, such as using public transportation or choosing sustainable accommodations, the hotel aims to position itself as a leader in responsible tourism.
“We want to show that sustainability and luxury can go hand in hand. Guests want to know that their stay is supporting ethical and eco-conscious practices, and we are proud to deliver that,” Gohrmann added.
Building Strong Partnerships for the Future
As The Boulevard Hotel looks to the future, partnerships will play a pivotal role in its ongoing success. Collaborations with local businesses, international travel agencies, and technology providers are integral to creating a seamless, high-quality experience for guests. Gohrmann highlighted the importance of building strong, long-term relationships that will support both the hotel’s growth and Blackpool’s broader tourism industry.
Through partnerships with the Pleasure Beach, Blackpool’s iconic amusement park, The Boulevard Hotel is helping to attract a wide range of tourists, from families seeking adventure to couples enjoying a relaxing getaway. By creating packages that combine accommodation with theme park tickets and local experiences, Gohrmann is positioning the hotel as a gateway to all that Blackpool has to offer.
Looking Ahead: The Future of Hospitality in Blackpool
As Gohrmann navigates the changing landscape of the hospitality industry, his commitment to innovation, sustainability, and international expansion is clear. For The Boulevard Hotel, the future is about more than just keeping up with trends—it’s about leading the way. By embracing technology, driving sustainability, and forming strategic partnerships, Gohrmann is ensuring that The Boulevard Hotel will continue to thrive in a competitive global market.
“We’re focused on making Blackpool an even more attractive destination for international tourists, and we believe that by integrating cutting-edge technology, sustainable practices, and strong local partnerships, we can achieve that vision,” Gohrmann concluded.
As the hospitality industry evolves, The Boulevard Hotel is poised to play a key role in shaping Blackpool’s future as a premier global destination, one innovation at a time.
