Published on
October 13, 2025
PRIMA the first innovative marketplace to change the hospitality industries – Miami, Las Vegas, London, Paris, New York, Dubai: has revealed the addition of six new prominent advisors to its Advisory Board. This new addition focuses on the deepening global reach of the company. Each new advisor brings decades of the hospitality, nightlife, real estate investment, and brand operational world, enhancing the company’s expertise and guarantees a powerful position to PRIMA in the hospitality tech industry.
The newly appointed members include:
- Dean Tsakanis (Partner, Noble 33)
- Michael Ridard (Partner, Riviera Dining Group)
- Bill Spector (Founder, Bill Spector Hospitality)
- Daniel Solomon (Managing Partner, E11EVEN / 11USA)
- Doug Osrow (Co-Founder & President, Spotlight.Vegas)
- Emi Guerra (Co-Founder, Breakwater Hospitality Group)
Each advisor brings unique expertise in areas such as luxury brand operations, large-scale venue management, restaurant consulting, and strategic hospitality growth. Their deep industry connections and vast experience will help steer PRIMA’s continued growth as it expands its platform globally.
Global Expansion of PRIMA’s Network
Since its inception in Miami with just 25 venues, PRIMA has demonstrated the demand for smarter, more transparent solutions in the hospitality industry. Today, the platform connects more than 90 top restaurants and nightlife destinations across Miami, and the company is now gearing up for its global rollout, expanding into cities like London, Paris, Dubai, Mexico City, and New York.
The platform facilitates seamless connections between venues, concierges, and guests, optimizing bookings and maximizing revenue for its partners. PRIMA’s smart technology provides a competitive advantage, enabling partners to track customer data, enhance operational efficiency, and increase profitability.
Advisors Bring Expertise in Luxury Brands and Hospitality Operations
One of the key reasons for PRIMA’s rapid expansion is its ability to leverage the industry knowledge and connections of its Advisory Board members. Each advisor brings valuable experience in building world-class brands and operational excellence.
Dean Tsakanis, Partner at Noble 33, a luxury hospitality group behind successful brands such as Toca Madera and Casa Madera, sees PRIMA as a transformative solution for hospitality. He stated, “PRIMA is creating an intelligence and profit layer for hospitality. With the right technology and partnerships, we can fill seats, streamline operations, and elevate the guest experience worldwide.”
Michael Ridard, Partner at Riviera Dining Group, echoed Tsakanis’ sentiments, emphasizing the role of trust and relationships in hospitality. His work with Mila and Ava, globally recognized concepts, positions him as an ideal partner for PRIMA as it looks to scale its services to a wider audience.
Bill Spector, founder of Miami’s Bill Spector Hospitality, has been instrumental in PRIMA’s success in the Miami market. He said, “The speed of PRIMA’s growth in Miami proves that the model works. Our goal is to replicate that success globally.”
Leveraging Expertise for Global Growth
The new board members also include experts in large-scale venues and financial strategy. Daniel Solomon, Managing Partner at E11EVEN, brings operational expertise to the table, ensuring that PRIMA continues to serve the needs of top-tier operators. Doug Osrow, Co-Founder and President of Spotlight.Vegas, offers invaluable financial and strategic insight as PRIMA expands its platform to new markets.
Emi Guerra, Co-Founder of Breakwater Hospitality Group, brings a wealth of experience curating experiential concepts that define Miami’s cultural landscape, adding to PRIMA’s strong ties with the Miami hospitality scene.
Enhancing PRIMA’s Value Proposition for Partners
PRIMA’s platform has been designed to serve not only restaurants and venues but also the broader hospitality ecosystem. Through its seamless technology, PRIMA creates a unified marketplace that monetizes premium demand and enhances the overall guest experience. The inclusion of Advisory Board members with deep experience in operations, finance, and brand strategy strengthens PRIMA’s value proposition for its partners, making it the go-to platform for high-end venues worldwide.
With its continued global expansion, PRIMA aims to become the trusted operating layer for hospitality professionals. As the company expands into new markets, including Las Vegas, Mexico City, and Madrid, the Advisory Board’s guidance will be instrumental in navigating local dynamics and fostering strong partnerships.
Future Plans and Industry Outlook
Looking to the future, PRIMA has aggressive plans for further expansion into key global markets. As part of its global rollout, PRIMA is onboarding new partners in cities such as London, New York, and Paris, with additional launches planned for Dubai, Mexico City, and Chicago. With the support of its expert Advisory Board, PRIMA is poised to transform the way hospitality operates on a global scale.
The company’s model has already proven successful in Miami, where it has rapidly gained traction. The PRIMA platform streamlines operations, optimizes bookings, and drives revenue for high-end restaurants, nightlife venues, and hotels. With the right people at the table, the company is well-positioned for success as it extends its services across the globe.
A Next-Generation Marketplace for the Hospitality Industry
PRIMA leads innovation within the hospitality industry. It combines venues, concierges, and guests within one integrated platform. Through innovative seamless, data-driven strategies, PRIMA helps venue operators and guests maximize their time around high-demand reservations. Managing time around reservations provides PRIMA venue operators continuous and high revenue return.
PRIMA has begun their global expansion. PRIMA prepared itself around worldwide hospitality innovation. It recently developed relationships with global leaders, attracting and securing the highest tier industry advisors. PRIMA secured the highest level industry advisors to center the hospitality industry around PRIMA.
