Hyatt is doubling down on luxury: On Monday, it launched “Luxury Is Personal,” Park Hyatt’s first major marketing campaign in more than five years, just as the brand speeds up global expansion.
The ads for the ultra-luxury brand aim to emphasize the brand’s “intuitive service” and “experiences” tailored to individual guests. They offer glimpses of details and service, such as a bartender presenting a cocktail, at Park Hyatts worldwide, set to the piano score of Eric Satie’s Gymnopédies No. 1.
The new ad campaign is implicitly ai
