New YouTube report shows massive global growth for the NFL

The latest Trends Report from YouTube’s Culture & Trends team, “The Expanding Entertainment Universe of the NFL: The NFL’s video evolution on YouTube,” is now live, providing an inside look at the league’s massive growth on the platform.

Key insights from the data include:

• Massive viewership: Videos related to the NFL amassed over 20 billion views in 2025.¹
• Offseason growth: Over 30% of views related to NFL content in 2025 occurred between the conclusion of the Super Bowl and start of the regular season.²
• Rapid expansion: Annual global views of NFL-related content grew by over 250% from 2020 to 2025.²
• Fan-driven content: Annual global uploads of NFL-related videos grew by over 400% between 2020 and 2025.³

Visit the YouTube Culture & Trends site to read the full report.

1. _{Source: YouTube Data, Global, 2025}
2. _{Source: YouTube Data, Global, 2020-2025}
3. _{Source: YouTube Data, Global, 2020-2025}