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Most Indian customers favor affordability over convenience: Meesho founder

Most Indian customers favor affordability over convenience: Meesho founder

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Interview

Value-focused e-commerce company’s shares popped 46% on listing last week

Vidit Aatrey, co-founder and CEO ofe-commerce marketplace platformer Meesho, attends its IPO announcement news conference in Mumbai on Nov. 28. © Reuters

SOUMYAJIT SAHA

MUMBAI — On Dec. 9, just days after Meesho, a homegrown e-commerce platform focused on selling low-cost, unbranded products went public in a 54 billion-rupee ($603-million) IPO, listed food delivery and quick commerce company Swiggy launched a qualified institutional placement (QIP) to raise roughly double that amount from the Indian stock market.

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