>> AS WE CONTINUE TO CELEBRATE BLACK HISTORY MONTH, WE RECOGNIZE A PIONEER IN MILWAUKEE. >> A WOMAN WITH AN INCREDIBLE RESUME OF BUILDING BUSINESSES HERE AND ABROAD. RAYA SPIGNER TONIGHT WITH VALERIE DANIELS CARTER AND HER IMMENSE IMPACT ON OUR COMMUNITY. >> VALERIE DANIELS CARTER. >> AND I LOVE PEOPLE. >> IS FULL OF JOY AND ENERGY. >> OH, SEE? >> AND SHE NEEDS IT. SO WHAT DOES YOUR DAY TYPICALLY LOOK LIKE? >> OH GOSH, IT LOOKS DIFFERENT EVERY DAY. >> BUILDING A RESTAURANT. DYNASTY 138 FRANCHISES, INCLUDING BURGER KINGS AND 18 DIFFERENT COMPANIES. >> WELL, FIRST OF ALL, WHAT KEEPS ME GOING IS FAITH. EVERYONE THAT KNOWS ME UNDERSTANDS THAT IS THE FOUNDATION OF WHO I AM. AND WHEN YOU HAVE THAT ENTREPRENEURIAL SPIRIT, YOU LOOK FOR THE OPPORTUNITY OF THAT EVOLUTION. >> AND EVOLVED. SHE HAS NOW ON THE GREEN BAY PACKERS BOARD OF DIRECTORS, AND SHE’S THE FIRST BLACK WOMAN MINORITY OWNER OF THE MILWAUKEE BUCKS. >> WELL, I GUESS IT’S MY PASSION AND LOVE FOR SPORTS. ALWAYS PLAYED SPORTS. AND I SAID, YOU KNOW, I DON’T HAVE THE KIND OF MONEY YOU HAVE, BUT I HAVE WHAT YOU DON’T. >> HER GREAT SUCCESS COMING DESPITE ADVERSITY. >> WELL, FIRST OF ALL, I WAS YOUNG, I WAS BLACK, AND I WAS A FEMALE. OKAY? SO I HAD TO MANAGE THROUGH ALL OF THAT IN A PREDOMINANTLY WHITE, MALE ORIENTED ENVIRONMENT. SO HOW DO YOU NAVIGATE INSIDE OF THAT TERRITORY AND STILL EARN THE RESPECT, STILL HAVE THE ENERGY TO CONTINUE TO COMPETE? >> A COMPETITOR COMMITTED TO OTHERS OFFERING SUPPORT FOR ENTREPRENEURS IN THE COMMUNITY? >> I DO A SESSION CALLED POWER TO WIN, WHERE I’M JUST GIVING TEN MINUTES OF NUGGETS OF WISDOM AND KNOWLEDGE TO INDIVIDUALS. >> ACROSS THE U.S. >> I’M THE FIRST AFRICAN AMERICAN WOMAN THAT HAS EVER CHAIRED TRIPLE A, 60 MILLION MEMBERS. >> AND THE WORLD. >> WE’VE STARTED 2700 WOMEN PLUS IN BUSINESS IN AFRICA, EACH IN THEIR OWN SPECIALTY, BECAUSE THEY ALL DIDN’T HAVE THE SAME SKILL SET. >> BUT WHAT SHE DIDN’T EXPECT IN HER JOURNEY WAS TAKING OVER FOR HER BROTHER, BISHOP CEDRIC DANIELS, WHEN HE PASSED AWAY. >> BUT IN THE TRANSITION OF OUR LEADER, BECAUSE OF THE GIFTS THAT GOD HAD BESTOWED UPON ME AND PLACED IN MY LIFE, IT WAS IMPORTANT FOR ME TO ENSURE THAT THE LEGACY NEVER DIES. >> BECOMING AN EXECUTIVE PASTOR AT HOLY REDEEMER CHURCH OF GOD IN CHRIST, THE CAMPUS MORE THAN A PLACE OF WORSHIP. >> WE HAVE THE MASON HEALTH CLINIC AND ALSO A DENTAL PROGRAM AND PHARMACEUTICAL PROGRAM FOR THOSE THAT ARE INSURED AND FOR THOSE THAT ARE NOT INSURED. >> IT INCLUDES A SCHOOL, BOYS AND GIRLS CLUB AND HEALTH CLINIC. >> I’LL WALK YOU THROUGH THE CLINIC. >> AS FOR HER LEGACY. >> I WANT IT TO BE THAT SHE WAS A WOMAN THAT WAS NOT AFRAID TO STAND UP FOR WHAT WAS RIGHT, TO INVEST IN WHAT WAS GOOD, AND TO DO THE THINGS THAT WERE NECESSARY TO B
Valerie Daniels-Carter: Faith-Fueled Trailblazer of Milwaukee
Valerie Daniels Carter, a pioneering entrepreneur and community leader in Milwaukee, has built a restaurant empire, holds positions with major sports teams, and supports entrepreneurs globally
Updated: 11:58 PM CST Feb 6, 2026
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Valerie Daniels Carter, a pioneering entrepreneur and community leader in Milwaukee, has built a restaurant empire, holds positions with major sports teams, and supports entrepreneurs globally Valerie Daniels Carter, a Milwaukee pioneer, has built a restaurant dynasty with 138 franchises, including Burger Kings, and holds significant roles in sports, such as being on the Green Bay Packers board of directors and the first Black woman minority owner of the Milwaukee Bucks. “I love people,” Daniels Carter said, expressing her joy and energy. She attributes her success to her faith, saying, “Well first of all what keeps me going is faith. And everyone that knows me understands that’s the foundation of who I am.”Her passion for sports has been a lifelong influence. “Well I guess it’s my passion and love for sports. Always. Played sports. Ran track in school. Played basketball at the high school,” she said. Despite facing challenges as a young Black woman in a predominantly white male-oriented environment, Daniels Carter persevered. Daniels Carter is committed to supporting others, offering guidance through her “Power to Win” sessions, where she shares wisdom and knowledge. “I do a session called Power to Win where I’m just giving ten minutes of nuggets of wisdom and knowledge to individuals,” she said. She has also helped start over 2,700 women in business in Africa, each in their own specialty. Following the passing of her brother, Bishop Sedgwick Daniels, Daniels Carter took on the role of executive pastor at Holy Redeemer Church of God in Christ, ensuring his legacy continues. “In the transition of our leader because of the gifts that God has bestowed upon me and placed in my life it was important for me to ensure the legacy never dies,” she said. The church campus offers a range of services, including a health clinic, dental program, and pharmaceutical program for both insured and uninsured individuals. Reflecting on her legacy, Daniels Carter said, “I want it to be that she was a woman that was not afraid to stand up for what was right to invest in what was good, and to do the things that were necessary to be that.” Her involvement in various inspirational projects continues to impact communities locally and globally.
Valerie Daniels Carter, a pioneering entrepreneur and community leader in Milwaukee, has built a restaurant empire, holds positions with major sports teams, and supports entrepreneurs globally
Valerie Daniels Carter, a Milwaukee pioneer, has built a restaurant dynasty with 138 franchises, including Burger Kings, and holds significant roles in sports, such as being on the Green Bay Packers board of directors and the first Black woman minority owner of the Milwaukee Bucks. “I love people,” Daniels Carter said, expressing her joy and energy. She attributes her success to her faith, saying, “Well first of all what keeps me going is faith. And everyone that knows me understands that’s the foundation of who I am.”
Her passion for sports has been a lifelong influence. “Well I guess it’s my passion and love for sports. Always. Played sports. Ran track in school. Played basketball at the high school,” she said. Despite facing challenges as a young Black woman in a predominantly white male-oriented environment, Daniels Carter persevered.
Daniels Carter is committed to supporting others, offering guidance through her “Power to Win” sessions, where she shares wisdom and knowledge. “I do a session called Power to Win where I’m just giving ten minutes of nuggets of wisdom and knowledge to individuals,” she said. She has also helped start over 2,700 women in business in Africa, each in their own specialty.
Following the passing of her brother, Bishop Sedgwick Daniels, Daniels Carter took on the role of executive pastor at Holy Redeemer Church of God in Christ, ensuring his legacy continues. “In the transition of our leader because of the gifts that God has bestowed upon me and placed in my life it was important for me to ensure the legacy never dies,” she said. The church campus offers a range of services, including a health clinic, dental program, and pharmaceutical program for both insured and uninsured individuals.
Reflecting on her legacy, Daniels Carter said, “I want it to be that she was a woman that was not afraid to stand up for what was right to invest in what was good, and to do the things that were necessary to be that.” Her involvement in various inspirational projects continues to impact communities locally and globally.
