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Marriott’s (MAR) Eco-Luxury Push in Saudi Arabia Could Be a Game Changer for Global Expansion

Marriott’s (MAR) Eco-Luxury Push in Saudi Arabia Could Be a Game Changer for Global Expansion

Table of Contents

  • Edition Hotels, in partnership with Marriott International and Red Sea Global, recently opened The Red Sea EDITION on Saudi Arabia’s Shura Island, marking the brand’s second luxury property in the country and its debut on the island amid an ambitious Vision 2030 tourism initiative.

  • This launch highlights Marriott’s commitment to expanding its luxury portfolio in high-growth international destinations, integrating regenerative hospitality and innovative, 100% solar-powered infrastructure in an ecologically significant region.

  • We’ll now examine how Marriott’s move into eco-luxury resorts in Saudi Arabia could influence its growth and international expansion outlook.

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To be a Marriott International shareholder is to believe in the company’s ability to grow its global presence, capture rising demand for luxury and lifestyle experiences, and leverage its scale and loyalty program to drive sustained revenue and earnings. The recent launch of The Red Sea EDITION in Saudi Arabia expands Marriott’s footprint in high-growth regions but does not materially shift the most important near-term catalyst, continued net rooms growth, or the biggest risk, which remains potential softening in key segments and markets.

Among several recent company moves, the collaboration with Hawkins Way Capital to convert five major U.S. properties to the Series by Marriott brand stands out. This aligns Marriott’s expansion ambitions in both core and emerging markets, highlighting its dependence on conversions to meet growth targets, directly relevant to the catalysts driving the business today.

However, contrasting the optimism, investors should be aware of headwinds tied to regional volatility and…

Read the full narrative on Marriott International (it’s free!)

Marriott International’s narrative projects $29.5 billion in revenue and $3.6 billion in earnings by 2028. This requires 63.3% yearly revenue growth and a $1.1 billion increase in earnings from the current $2.5 billion.

Uncover how Marriott International’s forecasts yield a $285.29 fair value, a 8% upside to its current price.

MAR Community Fair Values as at Oct 2025

Six separate fair value estimates from the Simply Wall St Community put Marriott’s shares as low as US$190.78 and as high as US$285.29. These views emerge as Marriott’s success in eco-luxury developments meets ongoing risks from regional and segment-specific softening. See how your outlook compares to these varied perspectives in the full Community discussion.

Explore 6 other fair value estimates on Marriott International – why the stock might be worth 28% less than the current price!

Disagree with existing narratives? Create your own in under 3 minutes – extraordinary investment returns rarely come from following the herd.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

Companies discussed in this article include MAR.

Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team@simplywallst.com

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