Market Size & Forecast by Spend Value Across 100+ KPIs by Program Type, Channel Mix, Sector, Embedded Loyalty Penetration, and Platform Spend 2021-2030
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The global loyalty market is expanding through integrated, seamless programs linked with payments, enhancing customer engagement via member pricing and data-driven retail media. Key trends include embedding loyalty in daily transactions, monetizing data, and improving security. Competitive pressures favor large, interconnected ecosystems over standalone programs.
The global loyalty market is expected to grow by 15.7% annually, reaching US$93.2 billion by 2026. The market has experienced robust growth during 2021-2025, achieving a CAGR of 17.8%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 13.3% from 2026 to 2030. By the end of 2030, the loyalty market is projected to expand from its 2025 value of US$80.5 billion to approximately US$153.7 billion.
Global loyalty is increasingly shaped by large ecosystems (retailers, marketplaces, airlines, restaurants, and payments) that use loyalty to steer repeat purchases, channel choice, and payment preferences.Competitive intensity is highest where loyalty connects to commerce media (retail media), payments/wallets, and subscription bundles, because these players can fund benefits and measure outcomes via first-party identity.
Shift from fragmented programs to fewer, interoperable ecosystems. Expect more stack consolidation (platforms buying loyalty capabilities) and more activation partnerships (retail media, commerce tools, payments) because distribution and measurement are now central advantages. Competitive pressure will increase on standalone programs that cannot link loyalty to payments, media monetization, or end-to-end customer journeys.
Key Trends and Drivers
Embed loyalty into everyday payment flows so earning/redemption becomes “default.”
Loyalty is being designed into how customers pay, not something they manage separately (wallet rails, co-branded cards, pay-with-points at checkout).
Mexico: FEMSA’s Spin by OXXO ecosystem positions Spin Premia as a rewards layer tied to wallet usage and OXXO commerce flows, reinforcing loyalty as part of routine transactions rather than a standalone scheme.
UAE: ADNOC Distribution, FAB, and Mastercard launched the ADNOC Rewards Credit Card, directly integrating card earn with ADNOC Rewards redemption across ADNOC’s mobility and convenience footprint.
Switzerland: Coop Supercard continues to promote “pay with points” mechanics (e.g., time-bound pay-with-points campaigns), effectively treating points as tender at checkout.
Retailers and ecosystems are trying to reduce “separate loyalty app” friction by attaching rewards to high-frequency payment moments (in-store, top-ups, fuel, convenience, grocery). This also improves attribution: when loyalty is tied to payment rails, operators can connect incentives to observed spend and repeat behavior more reliably.
Expect more loyalty programs to move toward utility-led loyalty (wallet/card-first, instant redemption paths, fewer steps to earn/burn). Co-branded cards and in-app payment integrations will become a primary battleground in markets with high card penetration (e.g., UAE) and in markets where wallets bridge offline-to-online behavior (e.g., Mexico).
Key Players and New Entrants
Scale players set the pace; software consolidators widen the field.
Retailers & retail media operators (e.g., Tesco Media) use loyalty-linked identity to sell measurable ad inventory, raising the bar for smaller merchants.
Martech and data platforms are moving toward “loyalty, messaging, and identity” stacks, aiming to own a larger share of the customer engagement workflow.
Restaurant and hospitality commerce platforms are embedding loyalty as a core module rather than a bolt-on.
Key Attributes:
Report Attribute
Details
No. of Pages
2205
Forecast Period
2026 – 2030
Estimated Market Value (USD) in 2026
$93.2 Billion
Forecasted Market Value (USD) by 2030
$153.7 Billion
Compound Annual Growth Rate
13.3%
Regions Covered
Global
Report Scope: A bundled offering, combining the following 21 reports, covering 1600+ tables and 2000+ figures
Global Loyalty Market Business and Investment Opportunities Databook
Argentina Loyalty Market Business and Investment Opportunities Databook
Australia Loyalty Market Business and Investment Opportunities Databook
Brazil Loyalty Market Business and Investment Opportunities Databook
Canada Loyalty Market Business and Investment Opportunities Databook
China Loyalty Market Business and Investment Opportunities Databook
France Loyalty Market Business and Investment Opportunities Databook
Germany Loyalty Market Business and Investment Opportunities Databook
India Loyalty Market Business and Investment Opportunities Databook
Indonesia Loyalty Market Business and Investment Opportunities Databook
Italy Loyalty Market Business and Investment Opportunities Databook
Kenya Loyalty Market Business and Investment Opportunities Databook
Mexico Loyalty Market Business and Investment Opportunities Databook
Nigeria Loyalty Market Business and Investment Opportunities Databook
Philippines Loyalty Market Business and Investment Opportunities Databook
Russia Loyalty Market Business and Investment Opportunities Databook
South Africa Loyalty Market Business and Investment Opportunities Databook
Thailand Loyalty Market Business and Investment Opportunities Databook
United Arab Emirates Loyalty Market Business and Investment Opportunities Databook
United Kingdom Loyalty Market Business and Investment Opportunities Databook
United States Loyalty Market Business and Investment Opportunities Databook
Retail Sector Market Context
Retail Industry Market Size, 2021-2030
Ecommerce Market Size, 2021-2030
POS Market Size Trend Analysis, 2021-2030
Loyalty Spend Market Size and Growth Dynamics
Loyalty Spend Market Size and Future Growth Dynamics, 2021-2030
Loyalty Spend on Schemes by Value Accumulated and Value Redemption Rate, 2025
Loyalty Spend Share by Functional Domains, 2021-2030
Loyalty Spend by Loyalty Schemes, 2021-2030
Loyalty Spend by Loyalty Platforms, 2021-2030
Loyalty Schemes Spend Segmentation by Loyalty Program Type
Point-based Loyalty Program
Tiered Loyalty Program
Mission-driven Loyalty Program
Spend-based Loyalty Program
Gaming Loyalty Program
Free Perks Loyalty Program
Subscription Loyalty Program
Community Loyalty Program
Refer a Friend Loyalty Program
Paid Loyalty Program
Cashback Loyalty Program
Loyalty Schemes Spend Segmentation by Channel
Loyalty Schemes Spend Segmentation by Business Model
Loyalty Schemes Spend Segmentation by Key Sectors
Retail
Financial Services
Healthcare & Wellness
Restaurants & Food Delivery
Travel & Hospitality (Cabs, Hotels, Airlines)
Telecoms
Media & Entertainment
Other
Sector Channel Views: Loyalty Schemes Spend by Key Sectors and Channels
Online Loyalty Spend by Sector, 2021-2030
In-store Loyalty Spend by Sector, 2021-2030
Mobile App Loyalty Spend by Sector, 2021-2030
Retail Sector Deep-Dive: Loyalty Schemes Spend by Retail Segment
Loyalty Schemes Spend Segmentation by Accessibility
Card Based Access
Digital Access
Loyalty Schemes Spend Segmentation by Consumer Type
B2B Consumers
B2C Consumers
Loyalty Schemes Spend Segmentation by Membership Type
Free
Free + Premium
Premium
Loyalty Spend Split by Embedded vs. Non-Embedded Loyalty
Loyalty Spend Split by Use of AI / Blockchain
Loyalty Platform Spend Segmentation by Software Use Case
Analytics and AI Driven
Management Platform
Loyalty Platform Spend Segmentation by Vendor / Solution Partner
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