Australian e-commerce and online sales platform Click Frenzy has been placed into liquidation.
An Australian Securities and Investments Commission (ASIC) published notice states the company will be wound up following a meeting by general members of the company on March 30.
Frank Lo Pilato and Adam Cormack have been appointed liquidators.
The company was founded in 2012 as Australia’s answer to the US Cyber Monday sales – acting as an online mega-sale event with retail brands and exclusive offers, 3-4 times a year.
“During any one of our events, you can browse through thousands of deals from hundreds of brands in one place, and once you’re ready to make a purchase, you will be linked through when clicking on the deal to the relevant retailer to complete the purchase,” the website’s Frequently-Asked-Questions page read.
The website was launched in November 2012, against a backdrop of intense media and online build-up.
Such was the frenzied promotion of its first big sale, its website crashed within moments of its launch.
Despite this, the brand continued to grow and built up a major following across Australia – followed by more than 100,000 people on Facebook and almost 40,000 on Instagram.
The brand continued to be prominent in the years to follow, hosting regular sales and promotion events.
In recent weeks, its social media channels were flooding with posts promoting a travel sale event, which was most recently posted about two days ago, on March 29.
But on Wednesday, April 1, its website was replaced with an ominous black screen and a single message to visitors.
It reads: “Click Frenzy Pty Ltd (in Liquidation). (Receivers and managers appointed)”
A notice appointing the liquidators has also been published on the government website.
It reads: “Notice is given that at a general meeting of the members of the company held on March 30, 2026, it was resolved that the company be wound up and that Frank Lo Pilato and Adam Cormack be appointed liquidators.”
Click Frenzy has been approached for comment.
