Appoints Jeff Costello as General Manager, North America
Luxury German consumer electronics brand Loewe has announced its official expansion into the US market. The company will dedicate its focus to building the brand across the region in 2026, reaffirming its presence at CEDIA, and be part of CES in Las Vegas alongside further engagements in design and lifestyle arenas.
“This U.S. debut marks not just an expansion, but the beginning of a long-term commitment to growth, innovation, and customer experience in one of the world’s most dynamic markets,” said Aslan Khabliev, Owner & CEO of Loewe.
Additionally, Loewe has appointed Jeff Costello as General Manager, North America, who entered this role at the beginning of September 2025. With more than 20 years of experience in the U.S. consumer electronics industry, Costello has a strong track record in sales growth, distribution, and premium brand development, positioning him as the ideal leader for this milestone in Loewe’s history. His deep expertise in channel strategy and dealer partnerships will be instrumental in both establishing and cultivating the brand’s presence in the Americas.
“Loewe’s dedication to quality and longevity is what drew me to this opportunity,” said Costello. “I am thrilled to introduce this unique offering to discerning US consumers and am confident we will establish a strong and lasting presence.”
Officially set to launch operations in January 2026, Loewe is using Q4 of 2025 to ensure the brand will commence trading seamlessly to meet the expectations of the premium US market.
Visit www.loewe.tv for more information.
About Loewe
For over a century, Loewe has stood for innovation and luxury consumer electronics. Founded in 1923, the company pioneered electronic television in 1931 and has grown into a globally recognised brand. With 200 employees and an international sales network, Loewe Technology GmbH operates in over 50 countries, offering elegant, high-quality TV and audio products. Combining German engineering, design excellence, and sustainability, Loewe continues to push the boundaries of craftsmanship and innovation. Its headquarters in Kronach, Upper Franconia, blends a traditional manufactory with state-of-the-art production, forming the heart of the brand.
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