The new US facility comes after the Singapore-based beauty brand has enjoyed a successful first year in travel-retail, picking up major inflight and airport retail listings.
Organic beauty brand Liht Organics has strengthened its global travel retail operation with the opening of a new fulfilment centre in New Jersey to support growing demand across the Americas.
The new facility will enable the company to fulfil orders in the region more efficiently, improving logistics and delivery times for retail and inflight customers, while providing greater flexibility in developing specific travel-retail formats and packaging.
The move comes as Liht Organics continues to build its momentum in travel-retail following its debut in the channel at the TFWA Asia Pacific Exhibition in Singapore last May. The brand has already gained duty-free inflight listing with Singapore Airlines, Scoot and Air Asia.
Best-selling inflight products include the brand’s lipsticks and primers, although the wider range has also performed well across categories.
Liht Organics has also made a breakthrough in the airport channel, opening a pop-up store at Cairns Airport in Australia.
“We’re incredibly excited about the future of Liht Organics in global travel retail,” Said Liht Organics Founder Nerissa Polke. “The channel provides a unique opportunity to showcase the brand to international travellers who are increasingly conscious about the ingredients in the products they use, particularly when they are flying and exposed to dry cabin air and environmental stress.”
Nerissa Polke
Founded in 2019, Liht Organics products are formulated with up to 90% USDA-certified organic ingredients and are vegan, gluten-free and cruelty-free. The formulations contain no nanoparticles, parabens or harmful chemicals, reflecting the company’s commitment to transparency and avoiding the “greenwashing” practices often seen in the beauty industry.
Singapore-based Liht Organics is also currently in discussions with several travel retail operators across Asia, Europe and the United States, while identifying significant opportunities in the cruise sector as the brand continues to expand its global footprint.
The company has made a decision not to attend any of the duty-free trade shows this year, but it remains committed to the sector. “We’ve been delighted at the initial response from the travel retail industry to our product range and are more than confident that 2026 will see a dramatic increase in our global footprint,” said Polke. ‘We’re taking steps to ensure that we are better able to meet all the opportunities that are being presented to us, and our US investment is a key aspect of that.”
