Levi’s has a new partner in scaling its DTC-first strategy.
Last week, Hamburg, Germany-based Scayle announced it will become the global e-commerce platform for Levi.com across the U.S., Canada and Europe.
The Scayle platform enables B2C brands and retailers to create unique, scalable customer experiences globally all unified within one intuitive user interface. The platform offers a comprehensive feature set including product information management, shop management and checkout as well as advanced capabilities for omnichannel, promotions and search.
Implementation is already underway, with key site migrations expected to continue into 2027.
Through this replatform, Levi’s is leveraging Scayle’s intuitive and flexible core commerce features, such as checkout, promotion engine, and frontend storefront application, to take full ownership of its digital future. The platform’s modular backend empowers Levi’s business teams to deploy new features and unique brand experiences at speed. This shift ensures that global scalability and operational efficiency are built into the core of the business.
“Over the past several years, we’ve been rewiring Levi’s to operate as a best-in-class, direct-to-consumer-first retailer, grounded in a deep understanding of how and where our fans want to engage with us,” said Jason Keinath, Levi Strauss & Co. vice president of product management and UX. “With Scayle, we’ve found a partner that brings a deep understanding of fashion, enabling us to build a modern, AI-powered e-commerce platform that will further elevate the Levi.com experience while best showcasing our full head-to-toe denim lifestyle offering. Together, we’re creating a differentiated brand experience that only Levi’s can deliver.”
Levi’s represents Scayle’s core target profile as a global fashion brand with a strong strategic focus on DTC growth and omnichannel excellence. The partnership marks a significant cornerstone in Scayle’s global growth trajectory and strengthens its position in the U.S. market.
Harrods, Manchester United, Deichmann, s.Oliver and Fielmann are among the Zalando SE-owned company’s 350 clients.
“With Levi’s, we’re welcoming one of the world’s most iconic brands to Scayle. This partnership is a strong signal of our growth ambitions in the U.S. and demonstrates the strength of our enterprise commerce technology for leading fashion and lifestyle brands globally,” said Tobias Ring, Scayle managing director. “Together, we’re setting a new standard for seamless, scalable, and customer-centric digital experiences, preparing Levi’s business for the next era of digital retail.”
