Strategic Partnership Strengthens LBMC’s Healthcare Revenue Cycle Management Capabilities and Deepens Presence in Memphis Market
Shade Robinson joins LBMC Physician Business Solutions as Partner and Memphis Market Leader.
NASHVILLE, Tenn., Oct. 07, 2025 (GLOBE NEWSWIRE) — LBMC Physician Business Solutions, LLC (PBS), a member of the LBMC Family of Companies, is pleased to announce its expansion into the Memphis market through a partnership with Memphis-based Physician Data Services (PDS). As part of this strategic growth transaction, Shade Robinson, founder of PDS, has joined PBS as Partner and Memphis Market Leader.
Founded in 1991, PDS built a strong reputation over the past three decades as a trusted revenue cycle management and credentialing partner for physicians and advanced practice providers across the Mid-South. Robinson led the company as president for nearly 35 years, earning a reputation for operational excellence, expertise in revenue cycle management, and longstanding client relationships throughout the region.
“Shade brings a legacy of leadership and service to the healthcare community in Memphis,” said Andrew McDonald, Shareholder, President and CEO of LBMC Physician Business Solutions. “We’re thrilled to welcome her and the entire PDS team to LBMC. This move deepens our regional footprint and enhances the level of service and expertise we provide to clients throughout the Southeast.”
In her role at LBMC, Robinson leads PBS’s Memphis market strategy and works with McDonald on business development and client growth initiatives. A licensed insurance agent, Robinson holds certifications through the AAPC in billing, auditing, documentation, compliance, and practice management. She earned her bachelor’s degree from the University of Memphis.
“Joining LBMC Physician Business Solutions marks an exciting new chapter for our team. Becoming part of LBMC, an organization known for its strong brand, culture, and industry leadership, allows us to build on the solid foundation of PDS while gaining access to expanded resources, technologies, and top-tier talent. This partnership positions us to provide even greater value to our clients and new opportunities for our team,” said Robinson.
With the PDS transaction, LBMC strengthens its presence in the Memphis area, following the firm’s expansion into that market in late 2024. Adding the experience of PDS to LBMC Memphis further reinforces PBS’s commitment to supporting healthcare providers across the region with trusted expertise in revenue cycle management, compliance, and operational efficiency.
