NEW YORK—L’Amy America has announced a long-term strategic partnership with Grosfilley, a French eyewear manufacturer with more than 60 years of experience in high-end product development and luxury brand management. This partnership represents a significant milestone for both organizations and extends beyond a traditional licensing or distribution agreement to form a collaborative, long-term commitment that focuses on shared growth, brand development and global expansion, the two companies said in an announcement. The agreement establishes L’Amy America as the North American distribution partner for Grosfilley eyewear brands, including Lancel and Charriol, while also creating reciprocal opportunities for L’Amy’s brands and collaboration within the French and European markets, L’Amy said.
Under the agreement, L’Amy America will leverage its sales organization, distribution infrastructure and understanding of the North American optical market to support the growth of Grosilley’s luxury brand. At the same time, the collaboration creates a framework for select L’Amy brands and capabilities to access new opportunities in France, the announcement noted.
“Partnering with Grosfilley is a strategic step forward for L’Amy America,” said Stephen Rappoport, president and CEO of L’Amy America. “This agreement allows us to expand our North American luxury portfolio with iconic European brands while also opening the door to reciprocal opportunities in France and beyond.
“This partnership with L’Amy America goes well beyond distribution,” said Thierry Andruetan, general manager of Grosfilley. “It is a strategic, long-term alliance built on trust, shared values and complementary strengths. L’Amy America’s expertise in the North American market, combined with their global vision, makes them the ideal partner as we grow our brands internationally and explore reciprocal opportunities in France.”
Grosfilley brings decades of expertise in craftsmanship, design integrity and premium brand stewardship. These values are closely aligned with L’Amy America’s focus on luxury, fashion and innovation, according to the companies. Together, the companies said they aim to adapt European design sensibilities to evolving market demands while maintaining authenticity and long-term brand equity.
“The alliance signals an exciting new chapter for both organizations, centered on developing new markets, strengthening brand positioning and delivering luxury eyewear collections that resonate with retailers and consumers alike,” the companies said in the announcement. “By combining Grosfilley’s heritage in high-end products with L’Amy America’s market adaptability and global ambition, the partnership is designed to create sustainable, long-term growth on both sides of the Atlantic.”
