APG has been appointed general sales agent (GSA) for Kenya Airways in Malaysia, Taiwan and 36 additional offline markets, including 34 countries in the Americas. The appointment expands APG’s existing role representing the airline in 24 European markets since 2020.
As GSA, APG will oversee sales and marketing, trade engagement and brand visibility to support Kenya Airways’ commercial reach in the designated regions. The expanded partnership is part of the airline’s plan to build its presence in strategic international markets and improve access to its network.
“We are proud to deepen our partnership with Kenya Airways,” said Richard Burgess, president of APG Network. “This appointment reflects our mutual dedication to driving growth, optimising market presence, and connecting passengers to one of Africa’s most dynamic carriers.”
“This partnership represents an important milestone in our efforts to strengthen Kenya Airways’ presence in strategic international markets,” added Julius Thairu, chief commercial and customer officer at Kenya Airways. “APG’s extensive experience and strong relationships within the global travel trade will enable us to reach more customers, improve accessibility to our network and deliver even greater value and convenience to our passengers.”
