On a Monday morning in early December, I met Gina Jaguttis as we loaded our surfboards into the camp van just before sunrise. We only got to talking on a choppy boat ride that took us a mile off the coast of Bali, Indonesia.
The 26-year-old real estate project manager from Munich came to the surf camp to improve her skills on the water. I came to talk with adventurous travelers about their big ideas, from new businesses to life after layoffs.
At our camp’s bonfire that night, she began to tell me why she made a second solo expedition to the tropical island. As we toasted marshmallows, she shared that she had launched a small side hustle a day before the bonfire.
A few weeks after we got home, both recovering from sunburns and surf injuries, we unpacked her story further in a call. Our chats have been edited for length and clarity; the following is in Jaguttis’ words.
When I started my career a few years ago, I struggled to find formal clothes that looked professional and were good quality. Brands like Zara or Mango didn’t meet my longevity standards, and I didn’t love how they are mass-produced. Construction and real estate are male-dominated, and I always wanted to look well-dressed so others know that they have to treat me professionally.
In college, I was the girl who had a capsule wardrobe with pieces such as turtlenecks and cotton pants that I knew looked stylish then but also 10 years later. When I started work, it was frustrating to find well-fitted suits or blouses that were timeless and would last several years. On a trip to Bali and Thailand in 2024, I decided to invest in workwear and got a few pieces custom-made at a tailor’s shop. I created vision boards, selected high-quality fabrics, and had some classic pieces made. I finally felt like I had outfits that made me feel confident in front of manager and director-level people.
Once I started wearing these suits back home, people asked me where I bought them from and were surprised to hear that I designed them myself. One woman said that if I ever turned it into a business, she would definitely be up for buying from me.
When I heard this for a second time, I started thinking about building my own brand.
‘It would make a good story’
Gina Jaguttis
Starting a business, especially one that I would fund entirely with my own savings, is always a daunting prospect. The biggest thought holding me back was “Am I going to fail?”
In late November 2025, about a year after my first trip, I went to Bali again, this time to learn how to surf. I stayed at a surf camp and was surrounded by inspiring people from all over the world.
It was a reflective retreat for most of them, and many were there to figure out what they wanted out of life. I met people who took all kinds of risks: musicians who stuck to their passion even when they struggled to find a job, people in between career changes, or someone living out of a van while she figured out her life plan.
Talking to them made me realize that I actually knew what I wanted, and it made me think about what was really holding me back. They told me that if I fail, it would be a good story.
I launched my company’s Instagram that day.
I’m not in a rush
It’s been a few weeks since I was at the surf camp and launched my business. I’m still working full time and plan to for a while, which means balancing the business before and after work.
I spend one and a half hours in the morning on the business on most days, and time on the weekends and on vacation. I’m not in a rush since I have a steady job. My priority is going slow, making it work, and getting these outfits to women who would admire my slow fashion, anti-spontaneous shopping mission. I don’t want to be just another fashion brand.
The first stage of production will require between 5,000 to 10,000 euros in investment from my savings.
My other big expense is time, since I have to do everything, including branding, marketing, and designing, by myself — for now.
