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How to make your e-commerce product visible to AI agents? Use this new system trusted by L’Oréal, Unilever, Mars & Beiersdorf

How to make your e-commerce product visible to AI agents? Use this new system trusted by L’Oréal, Unilever, Mars & Beiersdorf

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Azoma has unveiled the Agentic Merchant Protocol (AMP). This new framework is designed to provide brands with a ‘brand-friendly’ anchor in an ecosystem increasingly dominated by autonomous shoppers.

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