Expanding into new markets required crystal‑clear visibility, yet Hisense initially faced several barriers. Limited visibility into regional demand made it difficult to determine where to invest and how to localize product mixes.
Consumer insights were fragmented, with preferences varying drastically between regions – for example, Germany versus Latin America.
Competitive pressure added complexity, as winning shelf space and market share demanded precise pricing and feature positioning.
On top of this, decision-making needed to accelerate to avoid costly missteps when entering unfamiliar markets.
To overcome these challenges, Hisense needed a partner capable of delivering consistent, granular, and global coverage to guide strategic decisions across product categories and regions.
