The boutique fitness platform has raised over $24 million in just the past two years as it eyes continued global expansion and new software upgrades
Leading boutique fitness studio management software platform Hapana has achieved more funding success, raising $7.25 million.
The new round was led by Microequities, with additional investment from OIF Ventures. It follows Hapana’s previous $17 million raise led by OIF Ventures and Bailador in 2024, which fueled its Asia-Pacific and United States expansion.
While the software platform has already been used by fitness brands worldwide — including Gold’s Gym, Strong Pilates and UFC Gym — the new funds will stimulate Hapana’s global expansion, as the company aims to grow its international presence and expand in key international markets.
The funding boost will also support the launch of Hapana’s next-generation platform, with “intelligence-powered tools” that the company says will reduce manual work, helping brands to scale across multiple locations with greater efficiency.
“Our customers aren’t just growing; they’re scaling at a pace that demands a total rethink of fitness tech,” said Hapana founder and CEO Jarron Aizen.
“This funding represents a quantum leap rather than an incremental step,” Aizen added. “We’ve rebuilt Hapana from the ground up to pioneer a more intelligent and intuitive ecosystem, positioning us as the essential partner for fitness brands with global ambitions.”
Hapana has already seen success through its partnerships, including with Australian functional fitness franchise Fitstop.
In late 2024, the brand tapped Hapana to help fuel its U.S. expansion, enhancing the digital experience for members with the software-as-service technology driving the Fitstop mobile app, location operations and lead generation efforts.
“Hapana has consistently shown exceptional execution and a clear understanding of what premium multi-site fitness operators need,” said OIF Ventures general partner and board member at Hapana, Kevin Wilson. “We’ve seen first-hand how the platform supports leading gyms and studios as they grow, and we’re pleased to continue backing the team as they deliver this exciting new platform upgrade and expand their global footprint.”
