Right now, people are having conversations with agents, asking them to gather information and then narrowing it down to the point of purchase. In the early days of agentic, the agent will do all the work, but the person will make the decision to let the agent make the purchase.
The use cases likely will be simple, such as assigning an agent in the morning to order lunch in the afternoon with a spending limit. The stakes are low in those situations, which is why they’ll be prevalent in the early stages.
Eventually, agents will gain more autonomy to make purchases and the use cases will grow in complexity. But an underlying theme for years to come will be figuring out how to deal with the messiness of a technology that holds the potential to reshape the digital landscape.
