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From neighbourhood restaurant to global expansion: the trade secret strategy underpinning Swiss Butter’s success

From neighbourhood restaurant to global expansion: the trade secret strategy underpinning Swiss Butter’s success

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Swiss Butter founder and CEO Eddy Massaad; Photo courtesy: Eddy Massaad

Founder and CEO Eddy Massaad reveals why the restaurant’s biggest trade secrets – the sauce and the supply chain – are the pillars of its consistent quality and brand integrity

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