PROTECT NEBRASKA HEALTHCARE DOT. A NEW WINTER POP UP IS GETTING OMAHA SHOPPERS A CHANCE TO SUPPORT LOCAL THIS SEASON. THE FARNAM WINTER POP-UP IS NOW OPEN AT MIDTOWN CROSSING. IT FEATURES 15 LOCALLY OWNED BUSINESSES OFFERING EVERYTHING FROM HANDMADE GOODS TO BOUTIQUE FINDS. WE’RE NOT A BIG CORPORATION, SO YOU KNOW YOU’RE HELPING SMALL BUSINESSES, YOU’RE HELPING ME AND YOU’RE HELPING OTHER INDIVIDUALS, YOU KNOW, STRIVE AND MAKE OUR NAMES KNOWN. THE POP UP RUNS THROUGH JANUARY 11TH AT 33RD IN FARNAM STREETS. IT’S OPEN FRIDAY THROUGH SUNDAY. ORGANIZERS SAY THE GOAL IS TO HIGHLIGHT LOCAL CREATIVITY WHILE
Farnam Winter Pop-Up showcases local businesses in Midtown Crossing
Fifteen Omaha-area small businesses come together for a seasonal shopping experience at 33rd and Farnam
Updated: 8:13 PM CST Jan 4, 2026
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A new seasonal shopping destination has opened in Midtown Crossing, giving Omaha residents a chance to support local businesses this winter. The Farnam Winter Pop-Up officially opened Nov. 29, bringing together 15 locally owned shops at 33rd and Farnam Street.The pop-up features a mix of handmade goods, locally crafted food items, boutique clothing, jewelry, and curated gifts, all housed in one shared retail space. Organizers say the goal is to highlight Omaha’s small business community while offering shoppers a unique, local alternative during the holiday season.The Farnam Winter Pop-Up will remain open through Jan. 11. Vendors say the shared space helps small businesses gain visibility while building connections with customers and fellow entrepreneurs.The pop-up is located at 3220 Farnam Street, Suite 2101, and is open Fridays from 10 a.m. to 6 p.m., Saturdays from 10 a.m. to 5 p.m., and Sundays from noon to 4 p.m.
A new seasonal shopping destination has opened in Midtown Crossing, giving Omaha residents a chance to support local businesses this winter. The Farnam Winter Pop-Up officially opened Nov. 29, bringing together 15 locally owned shops at 33rd and Farnam Street.
The pop-up features a mix of handmade goods, locally crafted food items, boutique clothing, jewelry, and curated gifts, all housed in one shared retail space. Organizers say the goal is to highlight Omaha’s small business community while offering shoppers a unique, local alternative during the holiday season.
The Farnam Winter Pop-Up will remain open through Jan. 11. Vendors say the shared space helps small businesses gain visibility while building connections with customers and fellow entrepreneurs.
The pop-up is located at 3220 Farnam Street, Suite 2101, and is open Fridays from 10 a.m. to 6 p.m., Saturdays from 10 a.m. to 5 p.m., and Sundays from noon to 4 p.m.
