ERPVAR.com to lead go-to-market strategy, pipeline development, and ecosystem visibility for leading SAP Business One partner
MISSION VIEJO, Calif., Jan. 6, 2026 /PRNewswire/ — ERPVAR.com, a specialized marketing and growth platform for ERP software partners, today announced a Fractional Chief Marketing Officer (CMO) engagement with Innormax, an established SAP Business One partner supporting small and midsize businesses across North America.
The engagement positions ERPVAR.com as the strategic marketing leader for Innormax, overseeing demand generation, brand authority, and pipeline development initiatives focused on SAP Business One implementation and consulting services . The collaboration is designed to increase qualified inbound demand while strengthening Innormax’s visibility within the global SAP Business One partner ecosystem. The initial phase of the engagement targets a 30% increase in SAP Business One–related inbound demand and the development of a 6–12 month marketing pipeline aligned with Innormax’s implementation capacity .
Based on aggregated data and campaign performance trends observed across ERPVAR.com’s ERP partner marketing platform, ERP software partners are increasingly shifting from outbound-led sales models to inbound-driven demand strategies. ERPVAR has observed that SAP Business One buyers now conduct 60–70% of their vendor evaluation digitally before engaging with a sales team , placing greater emphasis on technical content, partner credibility, and industry-specific use cases. As a result, partners that invest in structured inbound marketing and authority-driven content consistently outperform those relying on referral-only or reseller-centric growth models.
“Our work with Innormax is centered on building sustained demand for SAP Business One through search visibility, authoritative content, and buyer-aligned messaging,” said Adrian Montgomery, Fractional CMO at ERPVAR.com. “By aligning marketing strategy directly to how ERP buyers research and evaluate SAP Business One partners, we’re creating a predictable growth engine that supports long-term revenue.”
Under the Fractional CMO engagement, ERPVAR.com will lead initiatives including:
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Search engine–optimized content and thought leadership for SAP Business One buyers
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Inbound demand generation campaigns targeting ERP decision-makers
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Partner positioning and differentiation for SAP Business One implementation services
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Sales funnel alignment and lead qualification frameworks to improve conversion velocity
