The fifteenth annual edition of El Buen Fin, Mexico’s national discount shopping event held from Nov. 13 to Nov. 17, is projected to reach record sales, with Mexico City alone expecting a historic economic spillover of MX$65 billion. The National Chamber of Commerce, Services, and Tourism of Mexico City (Canaco CDMX) expects sales to grow 31.9% compared to last year, with the capital accounting for 32.7% of national sales.
Consumption patterns continue to evolve, with digital channels playing an increasingly central role. The Mexican Online Sales Association (AMVO) estimates that seven out of 10 consumers will use a mix of physical and online channels for their purchases. Payments are expected to rely primarily on credit cards, debit cards, and department store cards. This year’s edition also aligns with the government’s Plan México, aimed at strengthening household finances and promoting shared prosperity.
In Guadalajara, sales are forecast to exceed MX$7 billion, a 16% increase over last year. Approximately 15,500 established businesses are expected to participate. The average spend per person during the 2024 edition was MX$8,816. The city also anticipates an 80% hotel occupancy rate, generating roughly MX$100 million in lodging revenue over the long weekend.
Queretaro expects an economic spillover of MX$2.5 billion, with nearly 25,000 participating establishments—70% of them located in the state capital. E-commerce is projected to account for almost 40% of total purchases in the state.
The top product categories this year include:
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Technology (TVs, mobile phones, tablets, laptops, video game consoles)
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White goods (refrigerators, washing machines, stoves)
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Clothing and footwear
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Furniture
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Tourism services
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Luxury items
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Pharmacy goods
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Automotive products
Authorities urged responsible consumption, encouraging shoppers to avoid impulse purchases and verify the authenticity of discounts. The Federal Consumer Protection Agency (PROFECO) deployed inspection teams nationwide, including 44 officials in Guadalajara and 40 in Querétaro, to support consumers.
“Always keep your receipts—demand your receipts—because you have up to a year to file any complaint with us,” the agency emphasized.
Industry leaders described the event as a major opportunity for the retail sector following a challenging start to the year.
Raúl Sánchez Ruiz, vice president of Services, Guadalajara Chamber of Commerce, Services, and Tourism, highlighted the expected momentum: “We anticipate 15,500 established businesses will sign up and offer their best promotions of the year. This will generate an economic impact of MX$7 billion in our city, driving commercial activity, supporting business growth, and ultimately creating more jobs for Guadalajara families.”
René Loya Poletti, president, Queretaro Chamber of Commerce, added: “There will be five days of offers, discounts, and promotions throughout Mexico—here in Queretaro, in every mall and every business. It is an important opportunity for small, medium, and large companies, but especially for small businesses to achieve strong sales.”
As part of the initiative, the traditional El Buen Fin Draw, organized by the SAT, will distribute MX$500 million among participating consumers and businesses.
