Coco5, the athlete-owned coconut water and hydration brand, announced a $10 million strategic investment led by Loop Capital, marking a significant next step in the brand’s evolution as it scales leadership, expands retail distribution globally, and accelerates product innovation.
The new capital will support executive hiring, operational growth, global expansion into new regions, and increased production as Coco5 sharpens its focus on major growth channels, including hotels, convenience stores, drugstores, specialty wellness retailers, and some of the biggest supermarket and retail club channels internationally. The investment also provides the flexibility needed to innovate in a category where premium formulations, like Coco5’s high coconut water content of 26% coconut water, come at a higher cost while maintaining an accessible price point.
As part of this growth phase, Coco5 has appointed Marc Doggett as Chief Executive Officer. Doggett brings nearly two decades of experience in sports nutrition and functional beverages, helping scale iconic brands that straddle this line like Liquid I.V and Glanbia Performance Nutrition. Marc says, “This investment marks a defining next chapter for Coco5. We’re bringing real innovation to the hydration space with clean, better-for-you ingredients, and naturally occurring electrolytes. It’s hydration that fits seamlessly into daily life at work, on the go, or at home. With Loop Capital as a strategic partner, we now have the capital, leadership, and infrastructure to scale responsibly—meeting consumers wherever they shop, from club and grocery to drug, big-box, and eCommerce, while deepening key retail partnerships, expanding globally, and building a platform rooted in accessibility, performance, and long-term brand integrity.”
Coco5 has also expanded its senior leadership team with Bob Ford, a CPG executive with over 40 years of experience across major consumer brands, to help strengthen culture and operations, and Scott McCarron, a former Costco executive with more than 20 years of experience in sports nutrition and private label. McCarron will lead merchandising and retail strategy, with a focus on optimizing convenience, differentiation, and value within large-format retail environments.
The round was led by Loop Capital, the largest Black-owned investment banking firm in the United States, led by Jim Reynolds, who also serves as a senior member of Coco5’s leadership team. Reynolds has worked closely with professional athletes for decades to help build businesses rooted in ownership, long-term value, and impact. Deeply connected to the fitness community, Coco5’s investor group includes multiple athlete-owners such as Charles Barkley, Devin Booker, Derrick Rose, Michael Wilbon, and D’Angelo Russell. “This investment allows Coco5 to scale with intention,” said Reynolds. “From leadership and innovation to retail and global compliance, this is about building a hydration brand designed for longevity and impact.”
