THE WHAT? BYOMA has appointed a new Global President and Chief Brand Officer, strengthening its executive leadership as the brand enters its next phase of global growth.
THE DETAILS The appointment comes as BYOMA marks rapid scale-up, having reached more than US$300 million in retail sales in 2025, just four years after launch. The brand has built momentum around a combination of strong brand positioning, clinical credibility and high levels of community engagement.
In the new role, the executive will work closely with BYOMA founder Marc Elrick and owner Bansk Group, with a remit spanning brand strategy, global expansion and partnerships across retail and distribution. The role will be based across multiple key markets, including the US, France and the UK.
THE WHY? As BYOMA continues to expand internationally, the leadership appointment signals a focus on long-term brand building and operational scale. With growing retail reach and strong consumer traction, the move supports BYOMA’s ambition to transition from breakout success to a globally established skincare brand.
Source: Linkedin
