Bobby Morrison has left Shopify where he served as Chief Revenue Officer.
He joined the company in 2022 from Intuit where he held the same role.
In a LinkedIn post, in which he did not reveal his next move, he said: “The last three and a half years at Shopify have been some of the most impactful and fulfilling of my career. I didn’t know what I was missing until I had the chance to work with a mission obsessed, founder led company. Together, we built something truly special.”
He added: “We turned a negative cash flow and shrinking 14% growth business in 2022 into nine consecutive quarters of 25%+ revenue growth and eight consecutive quarters of 15%+ free cash flow organisation. Growing our market cap by over 5x.”
“The best part is that unlike most companies whose revenue slows as they scale, we accelerated – crossing 30%+ growth while expanding our TAM in Europe and enterprise, which are now two of the fastest growing segments in the business. Arguably the best commercial performance across all of SaaS in recent years.”
Morrison continued: “In parallel, we built an AI native culture that reshaped the very foundations of traditional go to market. We started with the Slack channel hashtag#rev-ai-use-cases and had over 3,000 posts from teams across the commercial org: sales, partners, marketing, support, customer success, operations, and professional services.”
“We wrote 16M+ lines of code and ran 750K+ Gumloop (MCP) workflows – evolving from a series of disconnected tasks to end-to-end, AI enabled systems. These improvements changed the very shape of Shopify, expanding wingspans, collapsing toil, and driving productivity that once seemed impossible.”
“We also built an amazing partner ecosystem that now stands as the best commerce partner network on the planet. I’m deeply grateful for the relationships built with each of our partners, their teams, and their founders.’
He concluded: “For me, it’s time to turn the page to the next chapter. I’ve learned what it means to operate outside the Overton Window, to think like a product first leader, and to seek the unorthodox but true. To move at the speed of Parkinson’s Law and GSD like our lives depended on it. All in service to our amazing customers. I’ll take those lessons forward into what’s next and look forward to sharing more in due time. Until then, I’ll be cheering Shopify on from the sidelines.”
