For Ather, scooters are just the beginning.
On Young Turks Reloaded, Tarun Mehta says the company is preparing for global expansion over the next few years, as India’s electric two-wheeler ecosystem matures.
“Indian electric two-wheelers are at possibly the best moment in history to go global,” he says, pointing to a $100 billion global market.
Motorcycles are also on the roadmap — but not as a quick product launch.
For Ather, the focus is on building platforms first, not just vehicles. Once the architecture is ready, multiple products — including electric motorcycles — can follow.
Because in hardware, Mehta says, platforms scale companies, not individual products.
#YoungTurksReloaded #AtherEnergy #EVIndia #ElectricMotorcycles #FutureOfMobility Ather Energy Shereen Bhan
Transcript
Transcript
Transcript
This is the sweet spot for the EV 2 Wheeler business in India and this could be a breakout moment for companies like yours to grow global, You know, is that something that you are now committing yourself to a global future for either? When do we start to see that happen for you, you know so. I I think it’s in the horizon. It’s still not there for me to say that we are committing ourselves to this being the next lever of growth. We, we, we’re yet to finish exhausting the scooter lever. And then there are, you know, other things like motorcycles potentially and international markets. But I do believe if you take a 10 year horizon, international could very well be the largest driver of value creation in our industry as a whole. OK, so in a 10 year horizon, absolutely that’s how long you believe it’ll take for you to look at going into $100 billion business. It is 100. $1,000,000 business. But yeah, you know you believe that you have we will start going international faster than that obviously. But for it to compound and become that that source of value creation, that source of massive margin creation as as companies like Bajaj and TV succeeded with will take that much. But when do you feel that you will be ready to start going international? Ohh, difficult to say, but over the next couple of years I think will increasingly start talking about it publicly. OK, Yeah, bikes is, is that a 10 year journey? Is that a five year journey? Is that a three-year journey? What are we talking about actually makes a little more complicated. I think we’re going international. Yeah, I think I’m far more clear about going international. I think bikes are just too many variables at play. There’s a debate of, you know, whether how much will continue to succeed. Which motorcycles could go electric? Which motorcycles will first go electric within India, outside India and for the compounded by the fact that every electric motorcycle attempt till date hasn’t really delivered an outstanding return in India. We are very careful with our engineering bandwidth. We don’t want to commit to something, We don’t want to start working on something unless we are very sure of creating a massive opportunity there. We are not there yet with motorcycles, which is why motorcycles still remains a platform development. For us and not a product development yet.
