THE WHAT? AORA México is launching at Credo Beauty, marking its first US retail debut.
THE DETAILS The Mexico City-based, 100% plastic-free colour cosmetics brand, founded by former L’Oréal executive Nour Tayara, will be available at Credo Beauty from April 7. The brand has spent the past year building a strong US presence via DTC, gaining a loyal following without traditional advertising. Known for its sustainability credentials, AORA has also gained cultural visibility, serving as the official makeup partner for the Bad Bunny Super Bowl Halftime show.
THE WHY? The move signals AORA’s transition from niche, digitally native brand to scaled retail distribution, leveraging Credo Beauty’s clean beauty authority to expand awareness and credibility in the competitive US market.
Source: AORA
