In today’s highly competitive e-commerce landscape, brands of all sizes are racing to accelerate growth and capture consumers’ attention. Having the right technology and operational capabilities have become the keys to success.
AnyMind Group takes a closer look at its collaboration with Bertolli, the renowned Italian olive oil brand, delivering End-to-End E-Commerce Enablement Solutions via the AnyX platform. This comprehensive support manages everything from store operations to performance analysis, optimizing processes and driving sales growth.
About Bertolli
Bertolli, under Sino-Pacific Trading (Thailand), is a globally recognized Italian olive oil brand known for its high-quality products.
The Challenge
Before partnering with AnyMind, the Sino-Pacific Trading team faced several challenges managing Bertolli’s multi-channel e-commerce presence across platforms like Shopee and Lazada.
The brand struggled with:
- Limited SKU listing and store optimization: Product listings on Shopee and Lazada were insufficient, with store pages not fully optimized.
- Inconsistent promotional planning: Campaigns and promotions were irregular.
- Delayed customer responses: Customer inquiries were not addressed promptly.
These challenges resulted in stagnant sales growth and unmet targets. Bertolli sought an experienced e-commerce partner with data-driven insights, and AnyMind Group stepped in to elevate its online sales.
Our Solution: Elevating Bertolli’s E-Commerce with AnyX
Bertolli started working with AnyMind Group in August 2024, leveraging end-to-end support for their e-commerce activities through the AnyX platform.
The collaboration spanned 3 key facets, with in-market teams supporting Bertolli across these areas:
E-Commerce Enablement
- Sales forecasting and stock management
- Monthly promotion and campaign planning
Advertising
Strategic Planning
