Majority of business members now start online as onboarding times drop from days to minutes
RIVERDALE, Utah, Nov. 21, 2025 /PRNewswire/ — America First Credit Union (AFCU) today announced strong early results from its new digital business account platform, which lets small business owners open and fund accounts in minutes instead of days.
Developed in partnership with Loquat, Inc., the platform simplifies how entrepreneurs and local organizations begin banking with America First. Applicants can now complete the process entirely online, through the AFCU mobile app, or at any of the credit union’s 116 branches across six states. Within the first month, online business banking applications increased by 400 percent.
“Our business members have told us they need tools that move as quickly as they do,” said Kimberli Green, vice president of Business Services at America First Credit Union. “This new experience gives them flexibility to start and finish their account setup wherever they are — on a phone, a laptop, or in-branch — without sacrificing the personal service that sets us apart.”
Early feedback from both members and employees has been overwhelmingly positive, citing faster approvals, easier document uploads, and improved transparency throughout the process. Some applicants have completed the entire process in as little as five minutes.
“Something that used to take days can now be done in under five minutes,” one AFCU business services employee said of the new application process. Members agreed, with one saying, “The online app was the easiest I’ve ever filled out.”
The digital expansion supports AFCU’s broader commitment to helping small businesses access financial services that save time and increase convenience. The platform supports a variety of business types, including sole proprietorships, LLCs, partnerships, and nonprofits, and integrates advanced verification tools for secure onboarding.
“Our collaboration with America First Credit Union shows how smart technology can simplify even the most complex banking workflows,” said Zarina Tsomaeva, CEO at Loquat. “By combining intuitive design with advanced verification tools, we are helping business owners get up and running faster and with greater confidence—removing the slow manual processes that have held the industry back. We are grateful for our partnership with America First and look forward to supporting their efforts in bringing efficient automated services to their business members.”
