Amazon announced on Friday the launch of Amazon Bazaar, a new low-cost e-commerce platform, expanding its presence to 14 additional markets. The move is part of the company’s strategy to compete with Chinese fast-commerce rivals, including Shein and PDD Holdings’ Temu.
The expansion comes amid a challenging US economic environment, where President Donald Trump’s import tariffs have begun to affect consumer sentiment, particularly among lower-income shoppers seeking more affordable options.
According to Amazon, the new platform—similar to its existing Amazon Haul service—will feature products mostly priced under US$10 (MX$185), with some items available for as little as US$2. The marketplace will offer a broad range of goods, from home essentials to fashion items.
New markets for Amazon Bazaar include Hong Kong, the Philippines, and Taiwan, among others.
