This week in retail, Zara deployed Generative AI for hyper-realistic modeling and virtual fitting rooms, while Ipsos reports that social media now heavily influences the pragmatic and digital-first habits of Mexican holiday shoppers. In line with this rapid e-commerce expansion, Aeromexico Cargo and Amazon have strengthened their logistics alliance, ensuring the connectivity needed to handle surging delivery demands across the country.
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Zara Deploys Generative AI for Models, Virtual Fitting Rooms
Zara implemented Generative AI to produce hyper-realistic images of human models and launch a virtual fitting room. The technology allows the retailer to overlay new collections onto existing photographs of models, accelerating the pace of digital catalog updates without requiring additional physical photo sessions.
Mexican Holiday Shoppers Heavily Influenced by Social Media
Mexican holiday traditions have transformed, led by generational divides in spending habits, digital adoption, and sources of seasonal stress, says a new Ipsos report. While 97% of the population continues to celebrate Christmas, consumer behavior is increasingly defined by a pragmatic and digital-first approach.
Retail Media Emerges as Strategic Engine for 2026 FIFA World Cup
The 2026 FIFA World Cup is projected to generate up to US$3 billion in economic activity in Mexico, as the country is hosting 13 matches. The tournament represents an opportunity for the nation’s retail infrastructure to connect brands with an estimated 56.7 million local soccer fans and millions of international visitors.
Aeromexico Cargo, Amazon Strengthen E-commerce Logistics
Aeromexico Cargo and Amazon have reinforced their strategic alliance to support the rapid expansion of e-commerce in Mexico. The partnership, established in 2021, focuses on enhancing national air connectivity to meet increasing consumer demand for fast and reliable delivery services across the country.
Mexico Retail Real Estate to Expand in 2026 on Mixed-Use Growth
The Mexican retail real estate market is projected to enter a significant expansion phase in 2026, marking a recovery from previous construction slowdowns. According to real estate consultancy Datoz, the sector is shifting toward mixed-use developments that integrate commercial spaces, housing, and offices to create more functional urban hubs.
