Ahold Delhaize USA, known as ADUSA, has completed the multi-year rollout of its proprietary digital and e-commerce platform across all five of its U.S. grocery brands. The final brand, Hannaford, transitioned to the platform this fall, marking a significant step in the company’s omnichannel strategy. The new cloud-based platform enables the retailer to serve more than 26 million customers weekly, enhancing digital engagement and customer experience.
The platform serves as the core foundation for ADUSA’s digital ecosystem, powering personalized promotions, e-commerce and improved site performance for Food Lion, The GIANT Company, Giant Food, Hannaford and Stop & Shop. The rollout, which began with the first brand launching in 2020, involved phased implementations across more than 2,000 stores and e-commerce businesses.
Developed and managed by in-house technology teams, the platform supports the company’s focus on accelerating omnichannel capabilities and delivering seamless customer experiences. The entire project contributes to the Ahold Delhaize USA companies’ collective annual sales of $59 billion.
