The fresh funding round was led by venture capital firm GVFL, with participation from Aditi Toys’ family and friends
The newly raised capital will help the toy maker to fuel product innovation and market expansion across India and key global markets
Serving over 150 distributors and 15,000 retailers, the startup counts companies like Hamleys, Mumuso, Bakemate, Hasbro and Firstcry, among others as its clients
Toy manufacturing startup Aditi Toys has raised ₹36 Cr (around $3.9 Mn) in a fresh funding round led by venture capital (VC) firm GVFL (Gujarat Venture Finance Limited).
The funding raised will help the startup fuel product innovation and market expansion across India and key global markets.
“The fresh capital will be deployed across product development and new tooling to expand our manufacturing capabilities in India, particularly in categories such as STEM and electronic toys where the market still relies heavily on imports. A significant portion will also support market expansion across India and select global markets, while strengthening leadership talent, brand building, and technology-led operational upgrades,” Aditi Toys’ cofounders Subhash Zala and Arvind Zala told Inc42 in a joint statement.
Founded in 2015, Aditi Toys manufactures and sells 280 toys made from materials like plastic, die-cast, electric, STEM, silicone and wood. The Rajkot-based startup manufactures its toys via a 2.25 Lakh sq ft facility.
While the startup sells its toys via ecommerce and its own D2C channels under its flagship brand ‘Chanak – The Smartest Kid’, it also serves as a private label manufacturer for global brands like Hasbro, FirstCry, Amazon, Miniso, among others.
Besides, Aditi Toys currently exports its toys to more than 12 countries, based on its website.
The capital infusion comes at a time when the Union Government is aggressively promoting domestic manufacturing of toys in a bid to position India as a global hub for toys.
While presenting the Union Budget 2025-26, Finance Minister Nirmala Sitharaman proposed the National Action Plan for Toys to be implemented to make India a global hub for toys.
The scheme will focus on development of clusters, skills, and a manufacturing ecosystem that will create high-quality, unique, innovative, and sustainable toys that will represent the ‘Made in India’ brand, the Minister added.
In this light, toy makers like Mirana Toys raised INR 57.5 Cr (around $ 6.4 Mn) in a Series A round in November last year, to set up a manufacturing facility equipped with injection-moulding and die-casting machines, along with in-house packaging lines.
