CT Interactive is accelerating its global growth strategy following a strong showing at the SBC Summit in Lisbon. The company presented new products and outlined its commercial direction during the event, held at Feira Internacional de Lisboa and MEO Arena.
The main highlight was the launch of the Diamond Tree Concept, a progressive multi-game system that combines ten of the company’s best-performing titles into one scalable, multi-currency solution. The system reflects CT Interactive’s push for flexible, high-performance technology for international operators, the Bulgarian provider said.
Chief Commercial Officer Monika Zlateva, who has more than 19 years of industry experience, confirmed the company’s focus on regulated global markets. She leads operations in over 24 jurisdictions.
“CT Interactive is the first publicly traded company in Bulgaria within our segment. We have been on the market for over 12 years, and today we are proud to offer a portfolio of more than 250 certified digital products,” she shared.
Zlateva emphasized that CT Interactive aims to act as a strategic partner rather than just a supplier. “Our expertise lies in classic content that resonates with traditional audiences, yet we continue to diversify by introducing new product lines, bonus-buy features, and innovative progressive systems such as Diamond Tree.”
“Our goal is to deliver tailored promotions, localized interfaces, and data-driven solutions that help our partners engage their customers more effectively,” she added. “Every market has its own specifics, and we strive to offer a product for each business need and each type of audience.”
She added that innovation remains the company’s priority. “We continue to expand our portfolio and enhance our platform architecture to ensure adaptability and long-term sustainability,” said Zlateva. “Innovation is the core of our strategy — we aim to anticipate market trends and provide solutions that support our partners’ growth in regulated jurisdictions worldwide.”
CT Interactive will present additional new products at the Balkan Entertainment and Gaming Expo (BEGE) on 25–26 November 2025 in Sofia. The company plans to use the event to strengthen global partnerships and expand its presence in key markets.
“Our participation in events like SBC Summit and BEGE allows us to exchange ideas with industry leaders and showcase our commitment to technological excellence,” Zlateva said. “These platforms help us strengthen our position as a trusted global brand and as a partner dedicated to innovation and sustainable growth.”
