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Rancho Cordova’s new funding plan could bring more businesses

Rancho Cordova's new funding plan could bring more businesses

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New funding plan could bring more restaurants, fun to Rancho Cordova

Rancho Cordova eyes $25K grants to attract family friendly businesses

FRIDAY, A LIVE LOOK OVER RANCHO CORDOVA, NOW WHERE THE CITY IS TAKING STEPS TO INVEST IN ITS ECONOMIC GROWTH. TOMORROW, THE CITY COUNCIL WILL CONSIDER CREATING A NEW RETAIL INCENTIVE PROGRAM, AND THE GOAL IS TO BRING IN MORE ENTERTAINMENT VENUES AND RESTAURANTS. KCRA 3’S CORTEZ IS LIVE IN RANCHO CORDOVA TONIGHT, SO HOW ARE RESIDENTS REACTING TO THIS? YEAH, ANDREA, WHEN I SPOKE WITH RESIDENTS, THEY ACTUALLY LOVE THAT THE CITY IS GROWING. THEY JUST SAY THERE’S NOT MUCH TO DO. AND WITH RANCHO CORDOVA THE FIFTH FASTEST GROWING CITY IN CALIFORNIA, THIS PROPOSAL WILL GIVE MORE OPTIONS FOR FAMILIES TO HAVE A NIGHT OUT. ON ANY GIVEN DAY IN RANCHO CORDOVA, YOU’LL FIND FAMILIES DOING THE SAME THING, LOOKING FOR SOMETHING TO DO. IT WOULD BE NICE IF THEY HAD, YOU KNOW, MORE OPTIONS. MOST OF THE TIMES YOU WOULD HAVE TO GO EITHER TOWARDS ROSEVILLE OR FURTHER INTO SACRAMENTO. AS THE CITY CONTINUES TO GROW, FAMILIES SAY ITS RETAIL EVENT SPACES HAVEN’T KEPT PACE. ONE THING THEY WANTED, THEY SUGGESTED, WAS A TRAMPOLINE PARK. THERE USED TO BE ONE HERE, BUT THEY TOOK IT OUT. I THINK THE CLOSEST ONE MIGHT BE IN FOLSOM. CITY COUNCIL MEMBER JOE LITTLE SAYS. THAT’S EXACTLY WHY THEY’RE LOOKING AT CREATING A RETAIL INCENTIVE PROGRAM. WE’RE ALWAYS LOOKING FOR THINGS FOR PEOPLE TO DO IN THE CITY, RATHER THAN GO SPEND THEIR MONEY ELSEWHERE. THE PROGRAM WOULD PROVIDE UP TO $25,000 IN MEASURE R SALES TAX FUNDING TO HELP BUSINESSES PAY RENT, PURCHASE EQUIPMENT OR FUND MARKETING. LEADERS HOPE IT ATTRACTS MORE BUSINESSES AND SUPPORTS THE CITY’S ECONOMIC GROWTH. IT INCREASES OUR SALES TAX REVENUE. WE INCREASE THAT REVENUE. WE CAN INCREASE THE QUALITY OF CITY SERVICES WE PROVIDE. SO TRULY EVERYONE WINS AT ALL STAR KARTING. DONALD DURBIN SEES THE POTENTIAL, HOPING THAT MORE BUSINESSES WILL BRING EVEN MORE CUSTOMERS. WITH THE NEW HOMES BEING CONSTRUCTED CLOSE BY, BUSINESSES GROWING IN THE AREA. WE’VE DEFINITELY SEEN A LOT MORE PEOPLE LOOKING FOR THINGS TO DO OUTSIDE. HAVE A GOOD TIME, WE HAVE THE MONEY AND WE CAN HELP YOU, BUT WE’RE RELIANT ON THE BUSINESSES AND THE PEOPLE TO COME TO US WITH GOOD IDEAS. AND QUALIFYING SECTORS WOULD BE, YOU KNOW, BOWLING CENTERS, MOVIE THEATERS, RESTAURANTS, PRETTY MUCH ANYTHING THAT THE KIDS LIKE MEETING WILL BE TOMORROW AT 530. LIVE IN RANCHO CORDOVA IN CORTEZ. KCRA THREE NEWS. SO ARE THERE REQUIREMENTS ON HOW LONG BUSINESSES HAVE TO STAY IN THE CITY? SO THERE IS RANCHO CORDOVA IS LOOKING LONG TERM. SO FOR APPLICANTS THAT WANT, YOU KNOW, TO BRING THEIR BUSINESS HERE, THEY HAVE TO STAY WITHIN THE CITY LIMITS FOR AT LEAST FIVE YEARS OR BE FORCED TO PAY BA

New funding plan could bring more restaurants, fun to Rancho Cordova

Rancho Cordova eyes $25K grants to attract family friendly businesses

Updated: 6:41 PM PST Nov 16, 2025

Editorial Standards

The city of Rancho Cordova will review a proposal to offer up to $25,000 in Measure R sales tax funding to help attract more family entertainment venues and restaurants. City leaders say the incentive is aimed at drawing new businesses and supporting continued economic growth.Rancho Cordova is the fifth-fastest-growing city in California among communities with populations over 30,000.Families say the growth has increased the need for more local entertainment options.“It would be nice if we had more options,” longtime resident Debbie Godinez said.City Councilmember Joe Little said the city is considering a retail incentive program to keep residents spending locally.“We’re always looking for things for people to do in the city, rather than go spend their money elsewhere,” Little said.Little added that boosting retail options helps improve city services.“It increases our sales-tax revenue. When we increase that revenue, we can increase the quality of city services we provide. So truly everyone wins,” he said.Selected businesses would receive up to $25,000 for equipment, marketing, technology upgrades or rental assistance.At All-Star Karting, owner Donald Durbin said he sees the potential for growth.“With the new homes being constructed close by and businesses growing in the area, we’ve definitely seen a lot more people looking for things to do outside and have a good time,” Durbin said.Businesses receiving the incentive must agree to operate within city limits for at least five years or repay the funds.See more coverage of top California stories here | Download our app | Subscribe to our morning newsletter | Find us on YouTube here and subscribe to our channel

The city of Rancho Cordova will review a proposal to offer up to $25,000 in Measure R sales tax funding to help attract more family entertainment venues and restaurants. City leaders say the incentive is aimed at drawing new businesses and supporting continued economic growth.

Rancho Cordova is the fifth-fastest-growing city in California among communities with populations over 30,000.

Families say the growth has increased the need for more local entertainment options.

“It would be nice if we had more options,” longtime resident Debbie Godinez said.

City Councilmember Joe Little said the city is considering a retail incentive program to keep residents spending locally.

“We’re always looking for things for people to do in the city, rather than go spend their money elsewhere,” Little said.

Little added that boosting retail options helps improve city services.

“It increases our sales-tax revenue. When we increase that revenue, we can increase the quality of city services we provide. So truly everyone wins,” he said.

Selected businesses would receive up to $25,000 for equipment, marketing, technology upgrades or rental assistance.

At All-Star Karting, owner Donald Durbin said he sees the potential for growth.

“With the new homes being constructed close by and businesses growing in the area, we’ve definitely seen a lot more people looking for things to do outside and have a good time,” Durbin said.

Businesses receiving the incentive must agree to operate within city limits for at least five years or repay the funds.

See more coverage of top California stories here | Download our app | Subscribe to our morning newsletter | Find us on YouTube here and subscribe to our channel

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