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Under Armour’s Q2 Earnings Beat Mark, E-Commerce Revenues Dip 8% Y/Y

Under Armour's Q2 Earnings Beat Mark, E-Commerce Revenues Dip 8% Y/Y

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Under Armour, Inc. UAA reported second-quarter fiscal 2026 results, wherein the top and bottom lines exceeded the Zacks Consensus Estimate. Both metrics decreased year over year. Also, e-commerce revenues fell year over year.

Management is encouraged to see signs in brand momentum across North America, which is a key milestone in the company’s turnaround.  Its strategic actions, operating model and go-to-market approach progress well.

However, UAA’s shares have fallen nearly 5% in pre-trading hours on soft outlook for fiscal 2026. Declines in revenues and earnings on a year-over-year basis further hurt investors’ sentiments. This Zacks Rank #3 (Hold) stock has lost 30.5% in the past three months compared with the industry’s decline of 11.9%.

The Baltimore, MD-based company reported adjusted earnings of four cents per share, which outpaced the Zacks Consensus Estimate of three cents. The reported figure decreased from adjusted earnings of 30 cents per share in the year-ago period. 

Meanwhile, net revenues of $1,333.4 million beat the Zacks Consensus Estimate of $1,308 million but dipped 5% from the prior-year quarter. The metric declined 6% on a currency-neutral basis.

Under Armour, Inc. Price, Consensus and EPS Surprise

Under Armour, Inc. price-consensus-eps-surprise-chart | Under Armour, Inc. Quote

Wholesale revenues fell 6.2% year over year to $775.1 million, while direct-to-consumer revenues dipped 2.2% to $538.1 million. Revenues from company-owned and operated stores were steady at 1%, whereas e-commerce revenues dropped 8% and accounted for 28% of the total direct-to-consumer business for the quarter.

By product category, Apparel revenues slipped 1.1% year over year to $936.5 million, beating the Zacks Consensus Estimate of $907 million. Footwear revenues decreased 15.7% to $263.6 million, missing the consensus estimate of $267 million. Revenues from the Accessories category fell 2.8% to $113.1 million, beating the consensus estimate of $109 million. Meanwhile, Licensing revenues improved 16.9% to $29 million, surpassing the consensus estimate of $25.3 million.

Revenues from North America declined 8.3% to $791.5 million, beating the Zacks Consensus Estimate of $775 million. Meanwhile, revenues from the international business rose 2% (down 1% on a currency-neutral basis) to $551 million. 

Within the international segment, revenues from Europe, the Middle East and Africa (EMEA) increased 12.2% year over year to $317.7 million, beating the consensus estimate of $304 million. Revenues from the Asia-Pacific dropped 13.7% to $179.2 million, surpassing the consensus estimate of $153.6 million. Latin America saw a 14.6% rise to $53.8 million, surpassing the consensus estimate of $46.1 million.

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