TikTok Shop, the marketplace integrated into the short-video platform, has strengthened its presence in Mexico since its February 2025 launch, reporting significant sales growth among merchants. Marking a new phase in e-commerce, the platform offers solutions that connect brands and consumers through tools such as Live Videos, Shoppable (In-Feed) Videos, the Seller Page, and the Shop Tab.
In the eight months since its debut in Mexico, TikTok Shop has recorded a 34x increase in average daily sales. During the same period, the number of available products grew 15-fold, while the number of active sellers and creators increased 23-fold.
Content and Commerce Synergy
TikTok Shop shopping experience focuses on discovery-driven commerce. The platform reports that 83% of Mexican users say it helps them learn about new topics, and 51% often seek more information about products they discover within the app.
Major brands are leveraging these features successfully. Waldo’s, a discount retail and grocery chain, reported a 149% monthly sales increase after joining TikTok Shop, while sports brand Wilson achieved a 4,000% monthly growth in Gross Merchandise Value (GMV) through a live-streaming strategy.
Safety and Peak Season Strategy
To ensure a secure and transparent shopping environment, TikTok Shop has implemented strict seller verification processes. Merchants must provide verified commercial credentials and meet eligibility standards to advertise and sell on the platform. Listings that fail to comply or contain misleading information are removed through a combination of automated detection and expert review.
Ahead of El Buen Fin and Black Friday, TikTok Shop will participate actively from Nov. 13–17 and Nov. 25–Dec. 1. The platform will offer 30% discounts on selected products and host special collaborations with brands and creators to enhance the consumer experience during the holiday shopping season.
